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Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

SegMetrics
 
Customer Stories

How to Build an Advertising Sales Funnel: The $200K Case Study

If you’re a longtime reader, you know the power of a good email nurture sequence and you even know how to create one using the hero’s journey to build a highly effective marketing funnel.
Keith Perhac
Founder @ SegMetrics
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All Marketing Advertising Innovators
Ad Tracking
Why You Shouldn’t Use URL Shorteners in Ads

URL shorteners like Bit.ly were hailed as the greatest thing to happen to social media and PPC since Bing Crosby…

Keith Perhac
Founder @ SegMetrics
 
Marketing
The Lead Gen Tool You Can Learn from Seventeen Magazine

Picture this… You launch a new marketing tool that your prospects are so excited about that it gets shared with…

Keith Perhac
Founder @ SegMetrics
 
Ad Tracking
Getting Ahead with Paid Ads on Facebook and Google

Advertising is not new. In fact, there’s proof that advertising has been around since before modern history. The Egyptians used…

Keith Perhac
Founder @ SegMetrics
 
Facebook
Off-Again-On-Again: Facebook Brings back URL Dynamic Parameters

Facebook ads has done it again. After URL Parameters were suddenly removed from Facebook Ads in March of 2018, this…

Keith Perhac
Founder @ SegMetrics
 
Article
Embrace Variety! Increase Opt-ins with Tasty Super-Targeted Content

Imagine for a moment that instead of selling a course, you’re selling ice cream. (Mmm, ice cream.) You first decision…

Keith Perhac
Founder @ SegMetrics
 
Marketing
What We Learned Analyzing 43 Million Leads and $2.6 Billion in Sales

Here at SegMetrics, we help our customers understand their marketing funnels -- where people come from, what they buy, and…

Keith Perhac
Founder @ SegMetrics
 
Announcements
[Update] SegMetrics Summer Feature Blowout

Summer this year has been hot and humid, which is why we've locked ourselves in the SegMetrics office, toiling away…

Keith Perhac
Founder @ SegMetrics
 
Marketing
The Secret Behind Star Wars & How it Can Improve Your Emails

Like many heroes at the beginning of their quests, our hero starts out as nothing special. He lives on a…

Keith Perhac
Founder @ SegMetrics
 
Marketing
How to Split Test Effectively, Even With Low Traffic

Some websites feel like magic. You arrive at their homepage looking for something and within a few clicks you’ve found…

Keith Perhac
Founder @ SegMetrics
 
Article
From Cold to Hot: How to warm up your marketing leads

It was supposed to be simple. You created a website and an email list. You wrote a killer incentive to…

Keith Perhac
Founder @ SegMetrics
 
Marketing
Half of Your Marketing Is Wasted. Do You Know Which Half?

Let me guess… You’ve been staring at your marketing numbers for hours — maybe even days. Your eyes have gone…

Keith Perhac
Founder @ SegMetrics
 
Article
Get Your Customers to Buy Now with These Time-Tested Action Tactics

"The best thing about waiting until the last minute is that it only takes a minute." —Wake Forest If there’s…

Keith Perhac
Founder @ SegMetrics
 
Announcements
SegMetrics Update Version 2: Faster, Smoother, and Smarter Analytics

Over the past four months, our team has been hard at work researching and building a faster, more intuitive experience…

Keith Perhac
Founder @ SegMetrics
 
Article
The Definitive Guide to the Software & Services You Need to Start Selling Information Products

Whether you’re selling e-books or webinars, online courses or consulting services, building an online presence for your business can be…

Keith Perhac
Founder @ SegMetrics
 
Customer Stories
Infusionsoft Marketing Success: 10+ Experts Share Their Knowledge

At Segmetrics, we have over a decade of experience helping marketers improve their campaign success with Infusionsoft. In that time, we've…

Ryan Johnson
Marketer @ SegMetrics