Data Beats Opinionby SegMetrics
Thoughts & Interviews with experts who improve their business with data.
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How to Build an Advertising Sales Funnel: The $200K Case Study
If you’re a longtime reader, you know the power of a good email nurture sequence and you even know how…
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Why You Shouldn’t Use URL Shorteners in Ads
URL shorteners like Bit.ly were hailed as the greatest thing to happen to social media and PPC since Bing Crosby…
Tools & Recommendations, Marketing
The Lead Gen Tool You Can Learn from Seventeen Magazine
Picture this… You launch a new marketing tool that your prospects are so excited about that it gets shared with…
Getting Ahead with Paid Ads on Facebook and Google
Advertising is not new. In fact, there’s proof that advertising has been around since before modern history. The Egyptians used…
Off-Again-On-Again: Facebook Brings back URL Dynamic Parameters
Facebook ads has done it again. After URL Parameters were suddenly removed from Facebook Ads in March of 2018, this…
Embrace Variety! Increase Opt-ins with Tasty Super-Targeted Content
Imagine for a moment that instead of selling a course, you’re selling ice cream. (Mmm, ice cream.) You first decision…
What We Learned Analyzing 43 Million Leads and $2.6 Billion in Sales
Here at SegMetrics, we help our customers understand their marketing funnels — where people come from, what they buy, and…
![[Update] SegMetrics Summer Feature Blowout](/img/articles/hero/update-segmetrics-summer-feature-blowout.jpg)
[Update] SegMetrics Summer Feature Blowout
Summer this year has been hot and humid, which is why we’ve locked ourselves in the SegMetrics office, toiling away…
The Secret Behind Star Wars & How it Can Improve Your Emails
Like many heroes at the beginning of their quests, our hero starts out as nothing special. He lives on a…
Tools & Recommendations, Marketing
How to Split Test Effectively, Even With Low Traffic
Some websites feel like magic. You arrive at their homepage looking for something and within a few clicks you’ve found…
From Cold to Hot: How to warm up your marketing leads
It was supposed to be simple. You created a website and an email list. You wrote a killer incentive to…
Half of Your Marketing Is Wasted. Do You Know Which Half?
Let me guess… You’ve been staring at your marketing numbers for hours — maybe even days. Your eyes have gone…
Get Your Customers to Buy Now with These Time-Tested Action Tactics
“The best thing about waiting until the last minute is that it only takes a minute.” —Wake Forest If there’s…
SegMetrics Update Version 2: Faster, Smoother, and Smarter Analytics
Over the past four months, our team has been hard at work researching and building a faster, more intuitive experience…
The Definitive Guide to the Software & Services You Need to Start Selling Information Products
Whether you’re selling e-books or webinars, online courses or consulting services, building an online presence for your business can be…
Infusionsoft Marketing Success: 10+ Experts Share Their Knowledge
At Segmetrics, we have over a decade of experience helping marketers improve their campaign success with Infusionsoft. In that time, we’ve…
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