Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

Customer Stories

How SegMetrics can earn John Lee Dumas an extra $221,075

John Lee Dumas sold an impressive $2,137,739 in online courses in 2015. But did Infusionsoft’s lacking analytics cause EOFire to leave money on the table?

Keith Perhac

Founder @ SegMetrics

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Marketing

Dr. Axe: Finding the Value of Your Lead Magnets

We're going to go out on a short limb and guess you spend a ton of time and effort optimizing…

Keith Perhac

Founder @ SegMetrics

Article

4 Critical Metrics Hiding in Your Keap / Infusionsoft Account (and How To Uncover Them)

Over 40,000 users have signed up for Keap / Infusionsoft, and it's understandable why. Infusionsoft provides businesses with a stellar…

Keith Perhac

Founder @ SegMetrics

Article

How to Track Email Opens in Infusionsoft’s Campaign Builder

While Infusionsoft gives great reporting on broadcast emails, and individual emails sent out, it can be difficult to get open…

Keith Perhac

Founder @ SegMetrics

Article

Stop Mining Data (And Let Customers Tell You What They Want)

If you don't ask, you'll never know. It's true in many situations – including your marketing. How can you personalize…

Keith Perhac

Founder @ SegMetrics

Article

5 Ways to Get More Value Out of Your Launch Without Changing Your Plan

The end of the year brings challenges only info-marketers can understand. Whether you're launching your own product, working for another…

Keith Perhac

Founder @ SegMetrics