Data Beats Opinionby SegMetrics
Thoughts & Interviews with experts who improve their business with data.
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The Ups, Downs, Ins, and Outs of Upsells, Down-Sells, and Cross-Sells
There are so many ways to buy things these days. On your phone, your tablet, your computer. One-off purchases, bundles,…
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The Must-Read Marketing Segmentation Handbook
What’s the biggest misconception online marketers have about their own product? That their product is for EVERYONE. People hold on…
Focus Makes Perfect: Finding Your Most Successful Niche
Success is multi-faceted, with so many factors that can make or break your business. But there’s one factor that’s underappreciated…and…
Expand Your Audience with Tiered Pricing and the Goldilocks Principle
When you’re hungry, you don’t always want to eat the same thing. Sometimes you crave a fancy, five-star dining experience.…
Why Metrics Matter More Than Ever For Your Business
Different numbers tell different stories. Knowing your measurements, knowing your metrics, knowing your key performance indicators – call it what…
Three ways to overcome customers most common objections to purchasing
It’s a problem as old as time: you create a product, but people aren’t buying. Even if you have plenty…
Why Tiered Pricing Is the ONLY Way to Price Your Product
Tiered pricing is one of those no-brainer concepts that some entrepreneurs and companies are hesitant to embrace. Don’t make that…
The psychology behind why people don’t value PDFs, no matter how great the content
Imagine you’re on stage of The Value Is Right. The lights are bright, applause is thundering, and yet you clearly…
Black Friday Aftermath: Analyzing $2.3 Million over Black Friday & Cyber Monday 2018
Black Friday and Cyber Monday are ostensibly the two largest shopping days of the year — especially for ecommerce. This…
Everyone Loves Evergreen Webinars. But do they Really Convert to Sales?
Evergreen Webinars are de rigueur for product marketing — especially to cold traffic. There are a number of online tools…
Using the Stair-Step Model for Landing Pages that Work
You’ve heard the stats. All the way back in 1997 Nielsen showed that people don’t read online – they scan.…
Tackling Price Objections: What to do if you’re hearing your prices are too high
Let me tell you a story. A friend of mine launched a travel guide, priced at $47. He guaranteed that…
How to Convert Leads That Don’t Buy: The 90-Day Funnel Strategy
There are two outcomes to any marketing funnel. Either the lead purchased the product you had for sale… or they…
How Upsell Funnels Are Like Printing Free Money
As a marketer, you have a bucket list of tactics to try — things that you’ll get to one day.…
The One Thing (Probably) Holding Your Marketing Funnels Back
So. You want more leads. You’ve spent a few months writing blog posts to boost your organic traffic and have…
![[Update] Now Supporting Bing, Contact Journeys & Improved Cross-Domain Analytics](/img/articles/hero/update-subscriptions-contact-journey-cross-domain-analytics.jpg)
[Update] Now Supporting Bing, Contact Journeys & Improved Cross-Domain Analytics
My uncle Ben always told me: “With great power comes great responsibility.” Or maybe that was someone else. Oh well.…
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