Data Beats Opinionby SegMetrics

Imagine for a moment that instead of selling a course, you’re selling ice cream. (Mmm, ice cream.) You first decision…

Here at SegMetrics, we help our customers understand their marketing funnels — where people come from, what they buy, and…

Summer this year has been hot and humid, which is why we’ve locked ourselves in the SegMetrics office, toiling away…

Like many heroes at the beginning of their quests, our hero starts out as nothing special. He lives on a…

Some websites feel like magic. You arrive at their homepage looking for something and within a few clicks you’ve found…

It was supposed to be simple. You created a website and an email list. You wrote a killer incentive to…

Let me guess… You’ve been staring at your marketing numbers for hours — maybe even days. Your eyes have gone…

“The best thing about waiting until the last minute is that it only takes a minute.” —Wake Forest If there’s…

Over the past four months, our team has been hard at work researching and building a faster, more intuitive experience…

Whether you’re selling e-books or webinars, online courses or consulting services, building an online presence for your business can be…

At Segmetrics, we have over a decade of experience helping marketers improve their campaign success with Infusionsoft. In that time, we’ve…

How many emails do you get in a day? Dozens? Hundreds? Thousands? Marketers sent over 838 billion emails in 2013…and…

At SegMetrics, we know all about giving customers first-class service. It’s what we do every day — making sure your…

Every business wants to ensure they have good retention rates, how can segmenting your list help?

Quality will trump quantity when it comes to email lists. How can you boost the quality of your list?