Data Beats Opinionby SegMetrics
Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.
Which Type of Email User Are You?
How many emails do you get in a day? Dozens? Hundreds? Thousands? Marketers sent over 838 billion emails in 2013…and…
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Customer Service Strategies from the World’s Best (and Worst) Companies
At SegMetrics, we know all about giving customers first-class service. It’s what we do every day — making sure your…
How Email Segmentation Could Boost Your Retention
Every business wants to ensure they have good retention rates, how can segmenting your list help?
4 Tips To Boost Your Email List Quality
Quality will trump quantity when it comes to email lists. How can you boost the quality of your list?
How To Create A Welcome Email Series That Works
Are you effectively harnessing the welcome email? Here’s what you need in order to be effective.
Getting Noticed In The Age Of Content Fatigue
Is there a point to putting out more content in a crowded environment? We delve into some stats and case studies…
How to Use Tags to Understand Your Marketing Funnels
Using tags but with no real system? Get more from Infusionsoft with these tips…
Customer Stories, Growth Strategies
How SegMetrics can earn John Lee Dumas an extra $221,075
John Lee Dumas sold an impressive $2,137,739 in online courses in 2015. But did Infusionsoft’s lacking analytics cause EOFire to…
Dr. Axe: Finding the Value of Your Lead Magnets
We’re going to go out on a short limb and guess you spend a ton of time and effort optimizing…
4 Critical Metrics Hiding in Your Keap / Infusionsoft Account (and How To Uncover Them)
Over 40,000 users have signed up for Keap / Infusionsoft, and it’s understandable why. Infusionsoft provides businesses with a stellar…
How to Track Email Opens in Infusionsoft’s Campaign Builder
While Infusionsoft gives great reporting on broadcast emails, and individual emails sent out, it can be difficult to get open…
Stop Mining Data (And Let Customers Tell You What They Want)
If you don’t ask, you’ll never know. It’s true in many situations – including your marketing. How can you personalize…
5 Ways to Get More Value Out of Your Launch Without Changing Your Plan
The end of the year brings challenges only info-marketers can understand. Whether you’re launching your own product, working for another…
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