The best SaaS companies on the market today combine a plethora of tools and techniques to bring their offered service to the top of the google charts. Not only do they focus on their product\u2019s quality, but they also work diligently to make sure that their website is optimized for their product and its delivery. Different types of SaaS general tools can help you get up and running smoothly, automating processes and saving you a lot of time. Many of these tools can help small business owners launch, manage and track their online marketing efforts. After all, this is the final frontier for businesses big and small. If you are readying to grow your business – then you need to be in the digital world. Small business owners don’t need a huge campaign team in place, because these saas general tools will allow them to automate their startup on an ongoing basis after some initial setup.And here are some saas general tools that we recommend for you to help you achieve your goals in your own SaaS company.1. AdvertisingGoogle Ads – Google Ads is the world’s largest and most popular online ad platform. We recommend Google Ads to help you drive traffic to your website, generate leads, build brand awareness, and increase customer loyalty. With Google Ads, you can: Run text ads on Google Search and many other websites, use remarketing to show ads to people who have visited your site and create a custom audience from your customer data.2. SchedulingCalendly – Calendly is an easy-to-use and affordable scheduling tool. It allows the user to create different appointments and different appointment types, as well as to customize the appointment reminders and flow of your scheduling sequence. Users can take payments, integrate with live video tools like Zoom, and also use it as a company tool, with different users, round robin appointments, and valuable reporting. You can get started with Calendly for free.3. Customer Relationship ManagementSalesforce – Salesforce is a cloud-based customer relationship management (CRM) system that allows you to track sales leads, automate workflows and manage accounts all in one place. You can also use Salesforce to create leads and track the status of each one, as well as send out emails and reports.Infusionsoft (Keap) – Keap is one of the most powerful CRMS in the market today. The app is designed for businesses that want to manage their sales, marketing, and customer support all in one place. You can use Keap to manage your leads, create email campaigns and surveys, as well as track the sales funnel from start to finish.4. Payment ProcessorStripe is one of the leading payment processors on the market today. The app is designed for companies that want to accept payments through their website. You can use Stripe to create subscriptions, manage recurring billing and send out invoices. They have powerful reporting tools, the ability to manage subscriptions, free trials, and more.If you\u2019re a startup company with high aspirations, consider testing out all the tools above. You can spend some time seeing which ones work and which ones don\u2019t, without taking that much of your time or investment.You shouldn\u2019t expect to get everything by tomorrow, but you should aim for a lean and efficient business infrastructure. SegMetrics can help you to organize and track all your resulting data – from your email campaigns to your sales and delinquencies, your traffic, paid ads, and all your optimization for better sales and finding your hidden winners. Grab a free trial today, hook up your tools, and really understand the inner workings of your SaaS company.