Brent Weaver built his first website at 15, and created his first web-design business at 17. That company grew into a successful, 14-person web agency that was acquired in 2012. Since then has helped thousands of other web professionals master business skills through UGURUS.com, his business school for digital agencies. He creates educational programs that help agency owners work on their business to drive additional revenues, increase profits, and create freedom in their life.In this episode of Data Beats Opinion, Brent and Keith discuss:Understanding what data to look at, interpreting it correctly and following what the data tells you you should do, even when it feels uncomfortableHow to decide when a marketing campaign isn’t workingWhat your weekly scorecard should look like and why it’s important to have this dataDrilling your goals down to one simple idea that your team can rally behindUsing data to help clients decide on where to focus their energy firstRisk tolerance, monthly spend threshold and deciding when to move on what the data is telling youThe most important info to know to improve lead generationYou can find Brent at:ugurus.comBrent@ugurus.com