Data driven lead generation & sales funnels with Brent Weaver

Brent Weaver built his first website at 15, and created his first web-design business at 17. That company grew into a successful, 14-person web agency that was acquired in 2012. Since then has helped thousands of other web professionals master business skills through UGURUS.com, his business school for digital agencies. He creates educational programs that help agency owners work on their business to drive additional revenues, increase profits, and create freedom in their life.

In this episode of Data Beats Opinion, Brent and Keith discuss:

• Understanding what data to look at, interpreting it correctly and following what the data tells you you should do, even when it feels uncomfortable
• How to decide when a marketing campaign isn’t working
• What your weekly scorecard should look like and why it’s important to have this data
• Drilling your goals down to one simple idea that your team can rally behind
• Using data to help clients decide on where to focus their energy first
• Risk tolerance, monthly spend threshold and deciding when to move on what the data is telling you
• The most important info to know to improve lead generation

You can find Brent at:

• ugurus.com
• Brent@ugurus.com