Spiffy X SegMetrics — Data Beats Opinion
Michael Hunter is the co-founder of Spiffy Checkouts, a best-in-class checkout solution for online businesses. With over a billion data…
Matt Giovanisci is a jack of all trades with a broad knowledge of all aspects of marketing. He founded Swim University, co-founded a personal finance brand and podcast called Listen Money Matters, and started a coffee education website called Roasty (which he has since sold). In 2016 he created Money Lab so he could build more brands, make more money, and write off his homebrewing hobby.
Money Lab focuses on No B.S. Marketing – it’s honest, straight forward and cuts to the chase. Which is exactly what my conversation with Matt was like for Data Beats Opinion.
During our interview Matt and I talked about:
- Honesty and authenticity in marketing
- Descriptive content over prescriptive content
- Jack of all trades vs specialization
- Refining processes through meticulous note keeping and data analysis
- The moonshot technique
Find Matt at:
Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns. SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client’s marketing tools.
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