At the end of your day, do you close out dozens of browser tabs that you intended to look at but never got to?Do you have piles of downloaded movies, TV shows, and music that you\u2019ve never watched?Have you ever discovered unread PDFs, e-books, and blog articles collecting virtual dust in secret corners of your computer?Congratulations, you might be an Information Hoarder!That means you collect information but don\u2019t use it. Like the cat ladies on an episode of \u201cHoarders,\u201d Information Hoarders have way more stuff than they know what to do with.This very modern problem stems from the wealth of knowledge at our fingertips, our desire to consume it all, and our inability to do it.Most information hoarders have one of four mindsets:1. Information Entitlement: \u201cIf it\u2019s available, I\u2019ve got to have it!\u201dIf you feel this way, chances are you\u2019ll download anything and everything you can get your hands on. You believe you deserve access to all of the Internet\u2019s data and media, and you\u2019re stockpiling your own personal library.2. FOMO: \u201cIf I don\u2019t get it now, it\u2019ll be too late!\u201dIf you feel a sense of urgency and anxiety when you\u2019re online, you might have a \u201cFear of Missing Out\u201d mindset. You\u2019re less worried about what you\u2019re downloading, and more worried about missing out on the opportunity to grab it.3. Rainy Day: \u201cThis might be useful…someday!\u201dYou save things with the intention of checking them out later. Like your relatives that lived through the Great Depression and kept their used tin foil, you\u2019re convinced that one day in the future your piles of digital stuff will come in handy.4. Let\u2019s Make a Deal: \u201cIf it\u2019s affordable, I want it!\u201dIf you can\u2019t turn down things that are free, cheap, or discounted, this may be your category. You get a bit of a high from scoring a deal whether it\u2019s useful or not, and can\u2019t say no to a sale or coupon code.So, what\u2019s the big deal with information hoarding? There are far worse things you can be on the Internet. After all, digital storage space, unlike attic space, is cheap and plentiful. And you\u2019re not really hurting anyone with your hoard.But for someone running an online business or selling a digital product, the Information Hoarder can be a disastrous customer.Imagine if everyone who paid up for your SaaS product or online course hoarded it instead of using it. Sure, you would still pocket the initial revenue, but that\u2019s not enough to keep your business afloat. You need incremental revenue, which you just won\u2019t get from a customer who\u2019s hoarding your product.But there\u2019s good news! Unlike \u201cHoarders,\u201d where every episode seems to end right back where it started with a pile of trash covered in cats, Information Hoarding can have a happy ending.There are many ways to defeat the syndrome, and we\u2019ll talk about a few of them right now.We\u2019ll start with seven tactics you can use on yourself if you\u2019re suffering from your own case of Information Hoarding. (Or skip down for seven tactics to prevent your customers from doing it.)Set a limit to what you can downloadIf you tend to over-download, set some basic limits. Create limits that work for you: one PDF per day, one paid product per week, ten apps per month.Just like dieters have better success when they write down everything they eat, you can keep a spreadsheet or list of what you\u2019ve downloaded. Seeing it all in one place can help you keep things in perspective.Start a \u201cone in, one out\u201d policyAgree that you won\u2019t buy new products until you\u2019ve used the ones you already have. This works great for things like movies and music: you can\u2019t get a new one until you\u2019ve watched or listened to the old one.Get accountableStart or join a group of like-minded folks who are willing to be your accountability partners. Tell them your goals and check in with them when you need help saying no to new stuff or saying yes to working through old stuff.Build new habits into your scheduleJust like you wash your hands every time you use the bathroom…we hope…you can create new helpful habits that fit easily into your day. Every time you charge your phone, drink a glass of water, or walk the dog, follow that action with ten minutes of working through your digital hoard. Soon it\u2019ll become second nature.Reward yourself for hitting goalsThe oldest human trick in the book! Reward yourself every time you USE information instead of COLLECTING it. If you read an e-book, you can get another one. If you study your online course for two hours, you can play a video game. And so on. Do what works for you.Mindful organizationScared to throw your stuff away? Try organizing it instead. Split your items in action-oriented folders like \u201cTO READ,\u201d \u201cTO WATCH,\u201d \u201cTO DELETE.\u201d Just moving things into new folders forces you to make decisions, allows you to take stock of your inventory, and motivates you to dive in to something you\u2019ve previously ignored.Set expiration datesAnd stick to them! Any unread or unused downloads should get deleted after a year. Any read or used downloads that you no longer need should be archived or deleted after six months.Have a handle on your own Information Hoarding issues? Now you can use your savvy to help out customers who are purchasing your SaaS, digital product, or online course. Here are seven ways to do it.Teach your customers what to doBe very clear how customers should use your product. If they\u2019ll need to devote three hours a week to using your product, be sure to explain that immediately before or after their purchase so they know what to expect and how to manage their time.Also explain to them what they should do next. After they download a free PDF, should they sign up for the paid introductory course? After they complete the introductory course, should they sign up for the intermediate course? Tell them what to do so they can use your product wisely.Offer annual payments instead of monthlyEvery time your customer pays for your product, they have a mental conversation asking \u201cis this product worth paying for?\u201d Of course you want the answer to be \u201cyes!\u201d If your customers are prone to collecting, they may not have used your product by the end of the month, and will likely not find it worth renewing.Billing yearly benefits you in a few ways:It gets you more revenue upfront, which is particularly helpful for businesses with high cost of customer acquisition.You\u2019re only asking your customer to evaluate the value of your product once over a year. That gives your hoarder 12 months to get their butt in gear and use your product before being asked to renew. Switching customers to annual billing radically decreases churn, one of the key long-term risks to SaaS businesses.And it works! Follow the math: You might naively assume that 1% to 2% of customers would volunteer to switch to annual billing. And yes, you’ll get about 1% to opt in by making annual billing a regular old option on your pricing page.But if you pitch annual billing as an exclusive benefit to only your most loyal customers, those who you know are already getting the most value from the software, you\u2019ll get 10% conversion.The larger annual payment also motivates a hoarder to actually invest their time in your product instead of putting it on the back burner. (A smaller monthly payment may make it mentally easier for a hoarder to ignore.)Don\u2019t overvalue the Information Hoarder as a customerInformation Hoarders seem like great customers, don\u2019t they? They buy lots of new products indiscriminately, and because they don\u2019t use a lot of them, they rarely give you any customer service headaches.Wrong!They might be great first-time customers, but you need to focus on long-term customers who will provide a greater lifetime value. That kind of long-term relationship only comes with customers who actually use and enjoy your product. Check out all the reasons why long-term customers are worth more to your company than new ones.Give your content an expiration dateMotivate your hoarders to get crackin\u2019 by manufacturing urgency. Any time you can put an expiration date or limited trial on your products, do it. (This is particularly great for hoarders with the FOMO mindset – they\u2019re already scared they\u2019ll miss out on something.)Use social guilt to promote progressThink of this tactic as using peer pressure for a positive outcome. All you have to do is send out an email touting the progress that other customers have made, celebrating their success and dedication to using your product. This will provoke your hoarders into using your product in order to keep up with the rest of the class.Surveys!One of our favorite tools is the good old fashioned feedback survey. Email your customers who haven\u2019t logged in, downloaded, or otherwise used your product. Ask them why they haven\u2019t progressed yet with a few simple questions. Track the most common answers to see what mental roadblocks your hoarders are having.Then, encourage them to get going and tell them to get in touch with you if they need any assistance.Remind them why they purchased (in their own words)Add a question to your sign-up process that asks customers to share WHY they\u2019re purchasing the product. It can be an optional question, or even multiple choice, to make it easy to answer.Then, when a customer isn\u2019t using your product, email them to remind them why they signed up in the first place. There\u2019s nothing quite as powerful as using your customer\u2019s own words to motivate them.Now you\u2019re ready to stop the vicious cycle.Imagine the relief you\u2019ll feel when your digital hoard is under control. You\u2019ll save yourself time, money and storage space by limiting your downloads and product purchases. You\u2019ll feel less overwhelmed and tempted to consume everything that\u2019s available to you.And by forcing the same limits on your customers, you\u2019ll see your customer base becoming more engaged and invested, and actually using your product.If you\u2019ve read this article all the way to the bottom instead of saving it for later, you\u2019re already on the right path!