We want you to give away your best content for free.Ooh! Did you feel that? It\u2019s your gut reaction saying \u201cNo, no no! Absolutely NOT.\u201dThat\u2019s the reaction most people have. It\u2019s your body\u2019s way of telling you \u201cnever work for free,\u201d a platitude we\u2019ve all been reminded of time and time again.Well, it\u2019s time to look past your gut reaction and rethink what you thought you knew about giving away your knowledge.Sharing your best content\u2014for free\u2014is actually one of the quickest ways to prove your expertise and grow a paying customer base.Take this blog, for example.On the SegMetrics website, we\u2019ve written around 100 in-depth articles about creating evergreen online courses and building, marketing and selling information products. Each article is around 1,500 words.That\u2019s approximately 150,000 words demonstrating our expertise\u2014enough to fill two or three full length (published) business books.It\u2019s an incredible amount of information. So why would we give it all away for free on a blog?Because it\u2019s better to prove your expertise than it is to hide it.And once you prove your expertise, it creates more business for you. People read a few articles, learn something new, and decide they want to work with you. Bam. Paying customers and clients.If someone had the time and inclination to sit down and read all 100 blog articles on our site, they\u2019d learn most of what we know about making online courses. But we don\u2019t expect anyone to do that.What happens instead is that people read a couple of articles, realize we know what we\u2019re talking about, and decide they\u2019d like to learn from the experts. They reach out, get in touch, and either sign up for SegMetrics or inquire about consulting services. (Or both!)We don\u2019t lose business by giving away our knowledge for free. We gain business.Our founder Keith Perhac recently talked about this phenomenon with Philip Morgan, founder of My Content Sherpa. Here\u2019s a great example from their discussion:You worry about the information that you\u2019re putting out there: \u201cIf I tell everyone what I\u2019m doing, then they are going to steal it and I\u2019ll never get a job. It\u2019s a scarcity model. What I know is so important that I\u2019m going to keep it all. If people hire me then I\u2019ll give it out, but otherwise I\u2019m not giving it out.\u201dWhat has been shown time and time again is that that just does not work. The best way to market yourself is to provide everything you have out there. I guess I should take a step back and talk about why that\u2019s important.My favorite example is from Patrick McKenzie. For anyone who doesn\u2019t know, Patrick McKenzie actually lives down the street from me in the middle of nowhere Japan. We do the podcast and we talk a lot.He was talking about one of his clients that had hired him. They said, \u201cHey, Patrick, we\u2019ve read all your blog posts, we\u2019ve taken your online course that you produced, we\u2019ve listened to all your podcasts. We really want to hire you to to consult for us.\u201dHe\u2019s like, \u201cIf you\u2019ve taken my course, you\u2019ve read all my blog posts, you know everything I do. There\u2019s absolutely nothing I can provide to you that you don\u2019t already know.\u201dThey\u2019re like, \u201cYeah, but we want you to do it for us.\u201dIt\u2019s easier to monetize people who think that you are an expert.This is the crux of the \u201cgiving stuff away for free\u201d argument.Even if you give away your best stuff, people are willing to pay for that same stuff in a different format.That format could be consulting, like in Patrick\u2019s case. Or, it could be an evergreen\u00a0online course, which is what we recommend.All you have to do is take the content you\u2019ve already accumulated\u2014blog posts, email newsletters, podcasts, interviews\u2014and organize it into a learnable curriculum.Then, add some bonus content to your course to add value. Things like worksheets, checklists, formulas, quizzes, case studies, etc.Voila! You\u2019ve just transformed your existing \u201cexpert content\u201d into a guided path to success that people will be thrilled to purchase.It\u2019s also how some of the biggest names in the industry got their start. Here\u2019s Keith again:How do you get trust?You prove yourself. You show people. You give them little snippets.This goes back to the content marketers, why they have little opt\u2011ins like \u201cGet My First 10 Tricks to Double Your SEO.\u201d Once you get a success from that, you\u2019re like, \u201cOh my god, this guy knows what he\u2019s talking about.\u201d He has become the expert.You\u2019re more inclined to listen to him when he is giving you more advice than when he\u2019s trying to sell you.It doesn\u2019t happen overnight, but it can happen very quickly. You look at people like Nathan Barry and Brennan Dunn. They shot up very quickly. Brennan, I think, it was eight months from when he started his \u201cDouble Your Freelancing Rate\u201d until he was one of the major names.He was speaking at conferences and I think he had a second product out by then. I can\u2019t remember the timeline. One of the first places he promoted \u201cDouble Your Freelancing Rate\u201d was on our podcast. I was like, \u201cThis guy\u2019s awesome, but I have no idea who he is.\u201dThen eight months later, you couldn\u2019t walk into a bar without everyone knowing who Brennan Dunn was.Now it\u2019s time to put our money where our mouth is and do exactly what we\u2019ve just been talking about.We\u2019ve pulled together a few of the all-time best SegMetrics blog articles and created a PDF download called \u201cThe 7-Figure Evergreen Machine.\u201d It\u2019s a mini eBook that teaches you everything you need to know to sell your first \u201cset it and forget it\u201d evergreen product.The product is exactly what we talked about above:We started with four in-depth blog posts.We translated that information into a learnable curriculum focused only on the stuff you need to know.There\u2019s an added bonus at the end.It\u2019s loaded with nitty gritty tactical steps so you know exactly what to do and how to do it, right from the experts\u2019 mouths.Here\u2019s the table of contents:Chapter 1: What Is Evergreen, How Does It Work, and Why Do I Need It?Chapter 2: 10 Steps to Automate Your Sales FunnelChapter 3: Increase Repeat Sales by Evergreening Your Customer ExperienceChapter 4: The Step-By-Step Checklist to Create Your Evergreen MachineBonus: Three Rules of Every Successful Evergreen BusinessClick here to download \u201cThe 7-Figure Evergreen Machine\u201d and see for yourself.Now, get out there and give away your content for free\u2026so you can turn your expertise into profits.Good luck!