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Your 2024 Black Friday Readiness Checklist

The clock is ticking. Are you ready for Black Friday?

This checklist is a no-fluff, just-tell-me-what-I-gotta-do guide to make sure you are 100% ready for Black Friday. We’ve broken down all the critical tasks from the months before Black Friday to the post-event wrap-up.

You don’t have to worry. Just follow the checklist.

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Discover everything you need to do, by when, to run a blockbuster Black Friday promotion.

This guide breaks down all the critical Black Friday to-do’s from the months before Black Friday to the post-event wrap-up. 

This checklist walks you through:

  • Black Friday strategy
  • Operational planning
  • Marketing and sales collateral
  • Technology concerns
  • Data set-up
  • Promotion monitoring
  • Black Friday follow-up

SegMetrics deciphers the data so you don’t have to.

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We added SegMetrics to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds.

— Michelle Warner — Strategy Consultant

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