SegMetrics’ actionable marketing insights uncover where your customers come from and how they navigate through your sales funnel.
Optimize every stage of your funnel, from ad clicks to repeat purchases, so you can focus on maximizing lifetime revenue.
When your data is fragmented, it can be difficult to find answers to important questions about your marketing funnel — like which of your ads are generating new contacts with the highest LTV after 3, 6, or 12 months.
SegMetrics connects your data from your marketing tools, including ad platforms, email systems, and payment providers. Visualize your customer journeys, and optimize your funnel from ad click to purchase.
Trusted by 3,000+ Digital Marketers and Advertising Agencies
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”
— Joanna Wiebe — Founder, Copyhackers
SegMetrics’ ad attribution traces your customer’s journey, from initial ad click to repeat purchase, revealing which of your ads are your real money-makers.
Then, our intelligent ad optimization systems send the ad platforms the data they need to bring you more high quality traffic. Even if a sale happens after a long nurturing sequence , we’ll tell the ad AIs so they’ll learn from the conversion.
Web-based analytics show you which traffic sources fill your funnel with leads or trials, but those tools can’t always tell you if those contacts become customers.
With SegMetrics, track your leads and customers through their middle-of-funnel steps like nurture sequences, webinars, demo calls, and free trials.
Attribute every purchase back to the source. 7D Tracking measures your LTV, even through the longest funnels
Find the best upsells and cross-sells for each lead type, with full tracking of every purchase and subscription
Optimize your emails, webinars, and consultations for each customer type with advanced segmentation
Discover the paths your best customers take with transparent contact histories, showing you every step they’ve taken
SegMetrics syncs with your email marketing platform or CRM, enabling people-centric segmentation. You can filter by custom fields and tags to identify contacts who have:
If you track any action or attribute in your CRM for your contacts, SegMetrics can filter your people based on it.
SegMetrics connects to your existing marketing tool suite and services to instantly connect your historical and incoming data.
Follow your leads through every step of their journey with our library of 90+ marketing integrations. Connect your ad platforms, email systems, payment processors, and more.
SegMetrics tracks the lifetime value of your contacts through even the longest middle-of-funnel nurture sequences.
With SegMetrics, each person’s event and transaction history is tied back to their contact record. Purchases (or off-site transactions) are tracked back to them, whether they’re months or years later.
Every aspect of your marketing — email clicks, downloads, page visits, and more — affect the likelihood of a contact becoming a customer.
SegMetrics breaks down which actions lead to sales, so you can fine-tune your funnel.
Dig into your marketing data with flexible reports, then build ideal overviews for you, your client, or your team with our custom dashboards.
“SegMetrics is the tracking and analytics software we didn’t know we needed. It has helped us make data- driven decisions and took the guesswork out of where our opportunities for growth are. Anyone that wants to track their ad spend and analyze their business data properly should be using SegMetrics. It’s truly one of a kind!”
— Santo Cozzolino — Agilize Consulting
“SegMetrics is the tracking and analytics software we didn’t know we needed.It has helped us make data-driven decisions and took the guesswork out of where our opportunities for growth are. Anyone that wants to track their ad spend and analyze their business data properly should be using SegMetrics. It’s truly one of a kind!”
With SegMetrics’ comprehensive conversion tracking, track every conversion that matters to your business, from online purchases to in-store sales captured by your CRM and even deals sealed over phone calls.
By accurately tracking online and offline conversions, you’ll be able to optimize your campaigns and make data-driven decisions.
Go beyond faceless metrics and top of funnel attribution.
With SegMetrics, you’re doing more than counting clicks; you’re getting a clear, actionable view of where your individual customers are coming from and how they move through your marketing funnel.
Then scale what works and kill what doesn’t.
“You can just see everything that you want to see without having to dig into the details or look up any numbers on a daily basis. You just automatically have them ping on your dashboard. It’s nice to have the big picture and then be able to get directly into a more detailed view when you need it.”
Read the Case Study