BLACK FRIDAY BOOT CAMP HQ 2024

Ready to uplevel your Black Friday results?

Welcome to SegMetrics’ Black Friday Bootcamp HQ!

We’ve got everything here you need to know to run a blockbuster Black Friday promotion. We’ll keep updating this page with new guides, resources and recommendations. 

Don’t forget — you can jump start your Black Friday prep by talking to one of our marketing analytics experts. The clock is ticking, and we’re here to help!

Here’s an overview of what’s coming your way:
  • Week 1: How to craft irresistible Black Friday offers
  • Week 2: How to attract a flood of new buyers
  • Week 3: How to track and troubleshoot your funnel

Trusted by 3,000+ Digital Marketers and Advertising Agencies

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Week 1

How to craft irresistible
Black Friday offers

Black Friday sales start here.
DEEP DIVE

Top 5 strategies for crafting irresistible Black Friday offers

Once again, Black Friday is predicted to be the busiest shopping day of the year. That means a lot more noise. Will your offer stand out?

Happy Hour Analytics

Breaking down BF/CM strategy: From Beginner to Master

How robust is your Black Friday strategy? SegMetrics’ Keith and Scott map out the playbook to elevate your planning from beginner- to master-level.

BLACK FRIDAY TRENDS

Lessons from last year’s Black Friday

We analyzed over 1,000 business to pull out the key takeaways from last year’s Black Friday season. Discover the winning strategies you can apply to this year’s campaign.

5 data-driven takeaways from Black Friday 2023

Are you on track for Black Friday?
Find out with our Black Friday Readiness Checklist

Everything you need to do, by when, to run a successful Black Friday promotion. Get free, instant access!

Week 2

How to attract a
flood of new buyers

Uplevel your Black Friday advertising.
DEEP DIVE

Top 5 advertising mistakes

Your ad strategy can make or break your Black Friday sales. Protect your sales by avoiding these common Black Friday ad mistakes.

 
ADVANCED RECS

Inside advanced Black Friday planning

Want a sneak peek at what veteran Black Friday marketers double-check when they’re prepping their Black Friday promotions?

 
Advanced BF analytics recs
QUICK TAKES

15+ years of experience, 1 minute of video

Each week, Keith will be sharing his “quick takes” on Black Friday trends, promo pet peeves, and the essential elements of any successful Black Friday event.

Keith's Quick Takes - Expert marketing advice

19 Ways to Smash Your Black Friday Sales

We asked some of our favorite marketing, sales, advertising, and systems thinkers to share their top advice for crushing your Black Friday goals. Get the free guide now!

Week 3

How to track and
troubleshoot your funnel

Make data-driven Black Friday decisions.
Happy Hour Analytics

Inside Black Friday analytics: From Beginner to Master

How accurate and complete are your Black Friday analytics? SegMetrics’ Keith and Scott map out how Black Friday marketing analytics shifts from beginner- to master-level.

Special Event

Webinar: Black Friday analytics in action

Join Keith Perhac, Founder and CEO of SegMetrics, as he shows how to use marketing analytics to solve the most common and challenging Black Friday questions.

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Limited Time Only: Optimize your Black Friday marketing with SegMetrics

Sign up for a 14-day free trial of SegMetrics today and lock in 30% off for three months. And if you join our Intelligence tier with an Annual plan — perfect for Black Friday — we’ll build a custom Black Friday dashboard for you!

Start Your Free Trial
Schedule a demo
Days
Hours
Minutes
Seconds
Black Friday Is Live!

Why SegMetrics?

Find the hidden profits in your marketing.
DIAGNOSTIC SEGMENTATION

You have questions. SegMetrics has answers.

When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.

SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Finally, a trustworthy, full-funnel, single source of truth for your marketing.

Learn more about People-Centric Segmentation
Customer and Community Voices

Join 3000+ happy marketers
and advertising agencies

Barry Hott
Barry Hott@binghott
“I don’t care what people use, but think everyone should use something more than basic GA data.”
Michelle Araiza
Michelle Araiza@mktg_mindset
“What a great way to spend my holiday break! 🤓 SegMetrics’ book has a ton of actionable tips to improve, automate, use data, and optimize your marketing funnel. (Pg 35 has a killer campaign template!) Perfect timing as I set new goals to make me a better marketer!”
Wynne Pirini
Wynne Pirini
“Reality is a LOT messier than these seductively simple funnel diagrams! These days, we are spoiled for choice with some very cool tools doing attribution modeling. The ones I get asked about most often include SegMetrics.“
Neil Shap
Neil ShapFounder, Linx Digital
“SegMetrics is the best tool to track your ads performance”
Kasim Aslam, CEO, Solutions_8
Kasim Aslam, CEO, Solutions_8@kasimaslam
“Start measuring your performance in a third-party tool (not the ad platform, like Google)... SegMetrics has a solid reputation.”
Gustavo Paniagua
Gustavo Paniagua Head of Marketing, Slidebean
"Attribution could be, easily, the most challenging (tedious) part of my job, but the way SegMetrics figures which campaigns are having an impact on our revenue is something we were missing with the other tools we were using. As a marketing person, I’m thankful"
Zach Moreno
Zach Moreno@ZachInSpace
"With SegMetrics we were able to reduce our cost per acquisition by over 90%!"
Brennan Dunn
Brennan Dunn@brennandunn
"Set up another client on SegMetrics today. Love, love, love being able to break down subscriber values by all the zero-party survey data we're tracking! It's simple to create reports once you have survey data attached to subscribers."
Christian Lovrecich
Christian Lovrecich@clovrecich
“One thing SegMetrics has which caught my attention right away is that it tells you the average time it takes for someone to buy, and it tracks their every move before hand.”
Liana Ling
Liana Ling@theleadgenqueen
“Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track and measure your marketing success.”
ConvertKit
ConvertKit
"Check out SegMetrics."
Edward Haskins
Edward Haskins
“I recommend SegMetrics. I love that you can slice and dice everything and add it to a custom report. You can also segment by Tag as well as when that Tag was applied.”
Troy Buckhold
Troy Buckhold
“Signed up a few weeks ago. Data is rolling in and it’s a game changer. Probably going to save $10k/month instantly.”
Reuben Gamez
Reuben Gamez
“SegMetrics is good”
Robby Miles
Robby Miles@RobbyMiles
"Using Segmetrics with some of our clients has been eye opening (for us and them). So nice to have the real data to work from."
˗ˏˋ Jesse Hanley ˎˊ˗
˗ˏˋ Jesse Hanley ˎˊ˗@jessethanley
"We integrate with SegMetrics now for those who want more advanced data. Team there is boss."
Jim Hamilton
Jim Hamilton@realjimhamilton
“Tracking on ad platforms is toast. Now you need a 3rd party solution, like SegMetrics. That’s the only way to get attribution you can trust. Especially if you’re marketing a high-ticket offer w/ a longer sales cycle”
Stephen Hutson
Stephen Hutson@stephen_hutson
"My favorite tool for marketing analytics/BI is SegMetrics, hands down. The software is built with the infoproduct industry in mind. And the founder, Keith Perhac, knows his stuff."
Aaron Parkinson
Aaron ParkinsonAgency Owner & CEO, 7 Mile Media
"Our team in Seven Mile uses SegMetrics extensively with our clients. We’ve got about 40 or 50 clients at any given time. We know SegMetrics well, and we know that every agency is trying to accomplish the same thing, which is make more sales."

Uplevel your Black Friday results with SegMetrics

Better data → Smarter decisions → Bigger sales.

Start Your Free Trial
Schedule a demo

Customer Voices

“You can just see everything that you want to see without having to dig into the details or look up any numbers on a daily basis. You just automatically have them ping on your dashboard. It’s nice to have the big picture and then be able to get directly into a more detailed view when you need it.”

Kathleen Pince

Read the Case Study