Get Clarity on
Your True Lead Value
at Every Step

See how much your marketing is really worth, with lifetime revenue attribution across your whole funnel.

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Trusted by 3,000+ Digital Marketers

Finally Optimize for Revenue at
Each Touchpoint in Your Marketing Funnel

  • Uncover the lifetime revenue from each traffic source

  • Get optimization insights without messy exports, spreadsheets or pivot tables

  • Understand how each touchpoint affects Lifetime Value

  • Track customer spending over months or years

Optimize your Marketing Funnel ROI

The hardest thing is to understand how different segments perform in your funnel. Our Facebook leads that registered for our webinars were worth 2.5x more than GoogleAds. So we focused GoogleAds on direct sales, and Facebook on our webinars, and dropped our CPA by almost half.
— Keith Perhac — Founder of SegMetrics

Lifetime attribution

Stop measuring success with short-term goals

Track leads all the way from ad click to email interactions to purchase. Measure the actual revenue from each customer journey, not just if they reached the next funnel step.

No one understands marketing and analytics like Keith; it makes total sense that he created SegMetrics. We had answers to lifetime value questions within seconds that we’ve wanted to know from our CRM for YEARS. And now we finally can.
— Michael Danner — Director of Marketing Technology at Axe Wellness

Accurate to the Dollar

No more missing or
doubled revenue

The revenue data in SegMetrics matches the numbers in your bank account. Direct connections to your payment platforms means every purchase is counted once and only once.

Learn more about customer LTV


Audit every metric in your marketing funnel

Your data shouldn’t be hidden from you. Instead of black-box analytics, SegMetrics lets you see each contact, purchase or event that makes up your reports.

Learn more about your customers' journey

Go Beyond top-level metrics

Optimize your funnel for your best segments

Segment leads based on their customer journey, to find out where different groups fall out of your funnel. Stop relying on top-level metrics and find the cohorts that are making or losing you money.

Learn more about lead segmentation

SegMetrics deciphers the data so you don’t have to.

We built SegMetrics to be reliable, simple to set up, and easy to read. Because no matter the size or type of your business, success shouldn’t depend on wrestling some sense out of confusing or conflicting data. Get back to making clear-headed, informed decisions. We’ll handle the numbers.

We added SegMetrics to see if it could find answers to questions a client's had for over a year and that couldn't be put off any longer. It could, and did so within about 30 seconds
Michelle Warner — Strategy Consultant

All your data at your fingertips

Join up data from your favorite tools

SegMetrics connects to your existing tools and services to instantly connect your historical and incoming data, following your leads through every step of their journey.

See all 75+ marketing integrations

Robust funnel tracking

No more relying on vulnerable 3rd party cookies

SegMetrics’s 1st party cookies, server-side tracking and advanced lead fingerprinting means you won’t fall foul of ad blockers or new privacy settings or short attribution windows.

Learn more about how we track leads

Currently Analyzing...

Lead Value

(as of June 3rd, 2023 12:37 AM)


All your funnel KPIs in one place

Create custom dashboards with your ideal metrics, from lead downloads to upsell revenue. You can then share them with colleagues or clients with easy links.

Learn more about custom dashboards

For all the power that comes with Infusionsoft, it can be a really complicated tool. Reports that should be available with a few clicks just aren't there. With SegMetrics we can see exactly which leads are most profitable and where our biggest opportunities lie. SegMetrics is like your marketing crystal ball.
— Chris Mason — Automation Marketer at Titans of Direct Response

Built by marketers, for marketers

Empowering hundreds of marketers like you

For online marketers it's critical to understand what's bringing you the best return on your marketing efforts, and which are a waste of time and money. See how other marketers like you are optimizing their funnels with SegMetrics.

Read the case study

Thanks to SegMetrics, I can give my clients real-time understanding of their audience, and the major metrics that drive their growth. What used to take hours of merging spreadsheets is instantly available in my SegMetrics reports.
Marcus Blankenship — Executive Coach

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Find your most profitable lead sources, scale what works and kill what doesn’t.

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