Meet The Team Behind SegMetrics

SegMetrics helps you find marketing insights in your sales and marketing funnels.

Meet the faces behind SegMetrics — the people on our Customer Success, Development, Marketing, and Operations teams.

Keith Perhac

Founder & CEO, SegMetrics

Meet Our Founder

SegMetrics was founded by Keith Perhac to create the marketing and advertising analytics tool he wished he had.

After consulting with notable information, education, and digital product businesses, Keith understood the challenges these businesses face answering simple advertising and sales funnel questions, like, “which of these ads produced customers worth the most money 3/6/12 months later?”

To address this problem, Keith founded SegMetrics to make it easier for marketers and business owners to get clear, understandable, actionable analytics. (You can watch Keith’s talk about founding SegMetrics from MicroConf 2015 here.)

Now, nearly a decade later, Keith is the Founder & CEO of SegMetrics, and charts our course forward.

The SegMetrics’ Team

SegMetrics’ clients and customers are supported by nearly a dozen people across our Customer Success, Development, Marketing, and Operations Teams.

At SegMetrics, our success is built on four guiding principles:

Customer First We start every decision by asking, “How does this help our customers?” Their goals shape our roadmap. Their feedback drives our improvements.
Move Fast Speed fuels innovation. We iterate quickly, test boldly, and ship updates without delay—so our customers gain value every day.
Own It We take full responsibility for our work. When challenges arise, we step up, find solutions, and learn from every outcome.
Respect Everyone Every voice matters. We listen openly, collaborate with kindness, and celebrate diverse perspectives to build a stronger team—and better products.

Together, these values keep SegMetrics focused, agile, accountable, and inclusive. They guide us as we help businesses unlock true marketing ROI.

Denise Cullom

Head of Operations

Scott Queen

Head of Product Strategy

And You?

We’re Hiring

Ian Garoian

Customer Success

Brian Marshall

Support Specialist

Scott Johnson

Developer

Bill Wheeler

Senior Developer

Remembering Bill

It is with deep sadness that we say goodbye to Bill, who passed away in early 2022. Bill had been with us since the agency started and was an integral part of the team that built SegMetrics.

He was a friend, devoted father, and loving husband. We will always miss his amazing humor, his curiosity, and his amazing ability to take on any challenge.

He will be missed by all of us.

Customer and Community Voices

Join 3000+ happy marketers
and advertising agencies

“I don’t care what people use, but think everyone should use something more than basic GA data.”

“What a great way to spend my holiday break! 🤓 SegMetrics’ book has a ton of actionable tips to improve, automate, use data, and optimize your marketing funnel. (Pg 35 has a killer campaign template!) Perfect timing as I set new goals to make me a better marketer!”

“Reality is a LOT messier than these seductively simple funnel diagrams! These days, we are spoiled for choice with some very cool tools doing attribution modeling. The ones I get asked about most often include SegMetrics.“

“SegMetrics is the best tool to track your ads performance”

“Start measuring your performance in a third-party tool (not the ad platform, like Google)... SegMetrics has a solid reputation.”

"Attribution could be, easily, the most challenging (tedious) part of my job, but the way SegMetrics figures which campaigns are having an impact on our revenue is something we were missing with the other tools we were using. As a marketing person, I’m thankful"

"With SegMetrics we were able to reduce our cost per acquisition by over 90%!"

"Set up another client on SegMetrics today. Love, love, love being able to break down subscriber values by all the zero-party survey data we're tracking! It's simple to create reports once you have survey data attached to subscribers."

“One thing SegMetrics has which caught my attention right away is that it tells you the average time it takes for someone to buy, and it tracks their every move before hand.”

“Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track and measure your marketing success.”

"Check out SegMetrics."

“I recommend SegMetrics. I love that you can slice and dice everything and add it to a custom report. You can also segment by Tag as well as when that Tag was applied.”

“Signed up a few weeks ago. Data is rolling in and it’s a game changer. Probably going to save $10k/month instantly.”

“SegMetrics is good”

"Using Segmetrics with some of our clients has been eye opening (for us and them). So nice to have the real data to work from."

"We integrate with SegMetrics now for those who want more advanced data. Team there is boss."

“Tracking on ad platforms is toast. Now you need a 3rd party solution, like SegMetrics. That’s the only way to get attribution you can trust. Especially if you’re marketing a high-ticket offer w/ a longer sales cycle”

"My favorite tool for marketing analytics/BI is SegMetrics, hands down. The software is built with the infoproduct industry in mind. And the founder, Keith Perhac, knows his stuff."

"Our team in Seven Mile uses SegMetrics extensively with our clients. We’ve got about 40 or 50 clients at any given time. We know SegMetrics well, and we know that every agency is trying to accomplish the same thing, which is make more sales."

Uncover your high-value channels and lead sources with SegMetrics

Go beyond faceless metrics and top of funnel attribution.

With SegMetrics, you’re doing more than counting clicks; you’re getting a clear, actionable view of where your individual customers are coming from and how they move through your marketing funnel.

Then scale what works and kill what doesn’t.