Optimization Recipe

Get Your Free Attribution Audit

We all know that Facebook is over-enthusiastic in its revenue reports, so it’s hard to work out a reliable RoAS. Get a free attribution audit along with your Training Call to optimize your campaigns.

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SegMetrics – tracking
from first touch to repeat customer

SegMetrics is designed to help you optimize the full customer journey.
With it you can:

Avoid the 7-day attribution windows and biased data

Uncover the lifetime revenue from each ad campaign

Get insights without messy exports, spreadsheets or pivot tables

Train the AIs to optimize for sales with our Conversion Feeder

To help you get to grips with the data ASAP, our customer success team will walk you through the data collected during your trial to spot attribution issues and highlight the quick wins.

Sign Up & Book your Free Attribution Audit

I was ready to quit because Facebook’s tracking was not matching up to reality. And then I found you guys, and I was able to change everything and turn it all around.

— Jason Gracia — CEO, Swyft Sites

Here’s what you get:

At the start of your trial you will have a complimentary data setup call, where one of our team will make sure all the details are correct to get your data flowing in smoothly.

Once your data is set up, you will then get on a training call and attribution audit to go through your data. We will show you whether Facebook or Google really are bringing in the sales they claim and show you which changes will boost your revenue.

Discover real revenue figures

SegMetrics ties real purchases from your payment processor to the ad campaign or traffic source that brought in the customer.

You will discover where every dollar of revenue came from, without any possibility of double counting or conflicting numbers.

See which lead sources generate sales

Does basic attribution struggle to track leads through your funnel?

It doesn’t matter if your leads switch device or taken over 7 days to buy. SegMetrics will show you which of your lead magnets are actually bringing in revenue, not just emails for your list.

SegMetrics deciphers the data so you don’t have to.

We built SegMetrics to be reliable, simple to set up, and easy to read. Because no matter the size or type of your business, success shouldn’t depend on wrestling some sense out of confusing or conflicting data. Get back to making clear-headed, informed decisions. We’ll handle the numbers.

We added SegMetrics to see if it could find answers to questions a client's had for over a year and that couldn't be put off any longer. It could, and did so within about 30 seconds

Michelle Warner — Strategy Consultant

Optimize your ad spend

It’s the key question of any PPC manager; which ads should I kill and which should I keep?

You will discover which ads are actually turning a profit and which are secretly losing you money. That way you can pause the losers and double down on the winners.

Bonus: Look for funnel leaks

What’s happening in your funnel after someone becomes a lead or makes a first purchase?

In the audit we will also go over your nurture sequences and follow up campaigns, looking for any anomalies that can be signs of a technical error or marketing mismatch.

Not having the visibility in the business that we get in the day-to-day reports through SegMetrics would be pretty scary. If you don’t have daily visibility into your back-end data and you don’t have the right attribution, you’re leaving a ton of money on the table. We doubled our business since last year.

— Ian Chew — Founding Executive, Seminal