PLAYBOOK
Black Friday, Step-by-Step
Ready to uplevel your Black Friday Cyber Monday sales? We break down the strategic, operational and psychological secrets to record-breaking BFCM results.
The clock is ticking…
Are you ready
for Black Friday?
For most businesses, Black Friday is the biggest sales opportunity of the year. But it’s also strategically, operationally and psychologically different than any other promo. You can’t run your standard launch playbook and win big on Black Friday.
We’ve baked decades of BFCM experience, data-driven insights from hundreds of millions of leads, and our extensive conversion expertise into a step-by-step playbook. This is everything you need to go from zero to a blockbuster Black Friday campaign – as quickly as possible.
Let’s run your best Black Friday sale ever.
What You'll Learn
In this Playbook...
BFCM Foundations
Learn how Black Friday shoppers think – and what that means for your BFCM strategy and offer. Plus, a timeline of everything you need to do for Black Friday.
BFCM Offers
Got your Black Friday product selected? Let’s fine-tune your pricing, messaging and inventory planning for BFCM. We’ll also cover how to test your offer before Black Friday.
BFCM Operations
Don’t let surprises ruin your Black Friday promo. We’ll share our detailed checklists for making sure your tech stack, cybersecurity, marketing and teams are ready for the BFCM rush.
BFCM Analytics
Many great Black Friday promos are made by what happens AFTER Cyber Monday. Learn how data-driven analysis, retention and planning can set you up for long-term growth.
New Course. Who dis?
Created by SegMetrics:
The marketing analytics experts that marketers actually trust
This isn’t another course from someone who “made it big” selling courses. Since 2015 SegMetrics has spent years solving the hardest problem in marketing: proving which tactics actually drive revenue.
We’ve helped thousands of businesses track over $2 billion in attributed revenue, and we’ve seen what works (and what definitely doesn’t).
Every strategy in this playbook comes from analyzing real data from real businesses – not theories or case studies that worked once for someone else. When you learn lead generation from the people who measure it for a living, you get tactics that are built to be measured and optimized.
Joanna Wiebe
“SegMetrics is perfect for digital training businesses like ours. As an added bonus: their webinars are better than most paid training.”
Jason Resnick
“Keith is able to take the complex nature of an online marketing funnel and break it down into simple, digestible, & actionable components.”
Josh Doody
“I’ve made over $100,000 from the funnels that Keith helped me set up. If that doesn’t get your attention, I don’t know what will.”
Trusted by 3,000+ Marketers and Agencies
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