Product Launch Formula Dashboard

Optimize your PLF Product Launch

Use this PLF (Product Launch Formula) report to optimize your launch through each of the warming videos, all the way to sale.

Optimize Your Marketing

Use this pre-built dashboard to optimize your PLF Product Launch

The Product Launch Formula, created by Jeff Walker, revolves around sending high-value videos to your audience in the lead up to the actual launch.

Pre-Pre Launch

While priming the pump for your PLF launch, find which topics and segments get the most engagement, and tailor your videos to match!

Launch

Discover how each video performs with your different cohorts, and use that information to customize your launch video to target the segments that are performing best in your audience.

Pre-Launch

Get an understanding of where your leads are coming from, both new and returning leads. See what ads draw them in, and how much it's costing per lead.

Post-Launch

See which segments had the greatest impact on your launch, and prepare your positioning for your cart re-open and post launch sales.

How to use the dashboard

Optimize every step of your PLF launch

From prep to engagement to sale, optimize your launch for the lead segments that are most likely to convert.

Frequently Asked Questions

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PLF Product Launch

Use this PLF (Product Launch Formula) report to optimize your launch through each of the warming videos, all the way to sale.