This dashboard allows you to track Tripwireoffers through each of your offer combinations,and understand how your best offers perform.
Tripwire offers are fantastic tools for bring in new leads to any business. Use this dashboard to dig into the metrics of your tripwire offer and optimize it – finding funnel leaks and drop-off points and plugging those holes so your funnel gives you the maximum returns.
While priming the pump for your Tripwire offer, find which topics and pain points your audience is looking to solve and target those specifically!
Watch your funnel for drop-off points and point of disengagement, and optimize those parts to bring your leads your strongest follow-up offers.
Get an understanding of which offers draw your most leads in and optimize those on the front end to get the most engagement possible.
See which segments had the greatest impact on your launch, and prepare your positioning for your next launch based on new data.
From the Tripwire offer to the final post entry sale, use this dashboard to optimize every step of your tripwire offer and funnel. Plug leaks, increase your returns and create raving fans with this easy to use dashboard.
This is based on our University Course:Optimizing Your Tripwire Campaigns with SegMetrics
To set up the dashboard:1. Watch the course2. In the Dashboard Filters Add the tag for the ‘Initial Tripwire’, as well as all the products that are sold in the funnel.3. If you’re using specific ads for the Tripwire, add that filter in the ads widget.4. Create a new Funnel Report for each step in the Tripwire, and attach it to the Tripwire funnel widget5. If you’re using a split test, Add in the ‘Funnel A’ & ‘Funnel B’ tags.6. Add in the Funnel Tag + Upsell Products to the Upsell revenue
From your Dashboard page, navigate to the upper right hand corner, to the three elipses, and click on the them. Pull down to Share, and on the next screen you will be given a link to share your dashboard with whomever you choose.
In the left-hand column of your SegMetrics app, scroll to the bottom and click on the blue Contact Us button, where you can find support documents and get in touch with us if you have questions. We’re here to help!
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We built SegMetrics to be reliable, simple to set up, and easy to read. Because no matter the size or type of your business, success shouldn’t depend on wrestling some sense out of confusing or conflicting data. Get back to making clear-headed, informed decisions. We’ll handle the numbers.
We added SegMetrics to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds.
— Michelle Warner — Strategy Consultant
Just a few of the companies improving their marketing with SegMetrics
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