SegMetrics shows where your highest LTV customers come from, and how to get more. Sign up today to capture your BFCM customers.
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SegMetrics gives you insight into your Black Friday sales that you just can’t get anywhere else.
Too often the ad platforms get over-enthusiastic in their attribution.
You know how many orders you actually received, yet the numbers rarely match what Google and Facebook each claim to have sold.
We’ve come to take advertising reports with a pinch of salt, vaguely trusting these numbers that platforms pluck out of thin air. They rarely give us data on if the ad was directly responsible for a sale, or if it’s only counted due to optimistic attribution.
What you need is a new type of tracking, that is focused on your customer database instead of vulnerable visitor cookies.
No one understands marketing and analytics like Keith; it makes total sense that
he created SegMetrics. We had answers to lifetime value questions within seconds that
we’ve wanted to know from our CRM for YEARS. And now we finally can. — Michael Danner — Director of Marketing Technology at Axe Wellness
It becomes tougher to make a profit when offering steep discounts.
That’s why a key goal of Black Friday should be to attract new customers that become long term fans.
Most ad platforms are only designed to record an immediate transaction. They can’t tell you whether the new customers come back weeks or months later to make follow up purchases.
Repeat buyers are the lifeblood of any business, so it’s frustrating that it’s a data blindspot within the marketing industry.
With SegMetrics, data is matched against a contact record in your email platform not in a vulnerable cookie. Using a longterm data storage makes it possible to tie the lifetime spend back to the advert, creating a new form of multi-purchase attribution.
You wouldn’t trust an accountant who refuses to show you how they’ve calculated your taxes, yet we somehow accept that with marketing attribution.
SegMetrics changes this by tracking customers' journeys in a way that’s completely traceable.
When your report says you have 80 sales, you will be able to see the list of actual customers. You can then click into any entry to see their customer history, complete with every touchpoint and purchase.
It will show you the adverts they interacted with, email lists they were already part of and the items they bought. By building the data around people, not website sessions, it becomes impossible to double count a sale.
All you need to do is authorize the integrations with your other marketing tools, such as advertising platforms, payment processors and email automation software.
Both new and historical data will then start flowing in, recording UTMs, email interactions and payment transaction.
We added SegMetrics to see if it could find answers to questions a client's had
for over a year and that couldn't be put off any longer. It could, and did so within about 30 seconds — Michelle Warner — Strategy Consultant
Get started with SegMetrics with 45 days and your Black Friday Kickstart Consult — Completely Free
Its easy to bet on the winners when you know who they are
“You can just see everything that you want to see without having to dig into the details or look up any numbers on a daily basis. You just automatically have them ping on your dashboard. It’s nice to have the big picture and then be able to get directly into a more detailed view when you need it.”
Read the Case Study