Enhanced tracking for facebook ads

Robust attribution for Facebook Ads

Go beyond Facebook’s guesstimates with: 

  • Server-side tracking
  • Holistic attribution
  • Transparent data
  • Deep AI optimization

Optimize your whole funnel, from initial click to repeat purchase.

Just a few of the companies improving their marketing with SegMetrics


No blind spots from ad blockers or iOS

Between Apple’s ATT, browser protections and ad blockers, it’s astonishing that Facebook’s pixel can track anything. In fact, they call their data “estimates”. 


Our 1st party cookies and non-creepy tracking is allowed by iOS, while the Self-Hosted Pixel add-on lets you avoid any hassle from ad blockers. That way you won’t deactivate a winning campaign due to incorrect data.


Because there’s more to marketing than Facebook Ads

Facebook ignores any other touchpoints. If someone clicked a search ad, merely expanded a Facebook ad, then a YouTube ad and finally made a purchase…Facebook will claim the full credit.


SegMetrics gives you holistic tracking, measuring the impact of every touchpoint from every tool, including emails and other ad platforms.

I was ready to give up on Facebook ads, it wasn’t adding up with the reality of how many leads I was getting. But, then I found you guys and it changed everything. Facebook said one of my ads got 10 calls booked and another got zero. SegMetrics actually the first only got two and the second actually got five. I don’t get how people don’t use you, I’m now getting almost a 1000% return on my ads.

Jason Gracia, Swyft Sites CEO


Train the ad AIs to send you better, cheaper traffic

The AIs can’t optimize the traffic when they can’t see the sales. SegMetrics’ Conversion Feeder tells Facebook about purchases that they CAN’T see via the Conversion API. 


With a few clicks you can better teach them to send traffic that matches your buyers, even if the sale happens weeks later.

visitor fingerprinting

Identify visitors by their unique fingerprint

Our fingerprinting technology analyzes data passed by the visitor’s browser, device, patterns of use and more to generate a multi-point unique fingerprint.


We use this to improve identification of visitors across domains, devices, iOS updates and more. That way you get consistent data about each lead.

Santo Cozzolino

SegMetrics is the tracking and analytics software we didn’t know we needed. It has helped us make data-driven decisions and took the guesswork out of where our opportunities for growth are. Anyone that wants to track their ad spend and analyze their business data properly should be using SegMetrics. It’s truly one of a kind!

— Santo Cozzolino, Santo & Joe A Wellness Podcast

transparent data

See the attributed purchases

SegMetrics doesn’t require you to blindly trust sets of mystery numbers. Ad reports show you the list of relevant customers and purchases so you can see who really clicked your ads.


You can then click into a customer’s history to see their exact journey from first discovery to email interactions to purchase.

How SegMetrics Measures Up

empowering you

Free onboarding and training

You will receive two free setup calls to get your data flowing smoothly and to teach you to find valuable insights. You are then welcome to email support or request more calls anytime.

You can just see everything that you want to see without having to dig into the details or look up any numbers on a daily basis. You just automatically have them ping on your dashboard. It’s nice to have the big picture and then be able to get directly into a more detailed view when you need it.”

— Kathleen Pince — Project Manager, REWW

Free Onboarding

Grab a free 14-day trial + Kickstart Call

Start analysing your campaign results with a free 14 day SegMetrics trial.


Plus, get a free Kickstart Call, where our experts will uncover if Facebook and Google are lying about your RoAS.

Its easy to bet on the winners when you know who they are

Stop guessing if your ads are really getting results

Track leads through all your nurture sequences, even months later

See how different traffic sources interact with your emails

Measure success in terms of lifetime value, not a single conversion

Compare the performance of upsells and follow up purchases

See all your revenue, refunds and payment cancellations

Join touchpoint data from your ads, emails and payments

Flexible pricing as you scale

Get Started Risk-Free with a 14-day Free Trial


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Plus $10 per 10k contacts
Standard Reporting

Unlimited Users

Automatically track any ad click or link with a UTM value

UTM & Ad Web Tracking

8 Hour Data Sync

Standard Support

Standard Integrations


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Plus $10 per 10k contacts
Standard Reporting

Unlimited Users

Track every page visit on your site

Full Web Tracking

6 Hour Data Sync

Premium Support

Premium Integrations


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Custom Pricing

Custom Reporting

Advanced User Permissions

Automatically track any ad click or link with a UTM value

Full Web Tracking

Real-Time Data Sync

Dedicated Support

Custom Integrations