I manage a performance based marketing company that is obsessive about seeing the flow of dollars turning into actual sales.
With the vendors themselves like AdWords, Facebook and others, they don’t have the full attribution ability simply because they don’t have the full picture of the sale.
SegMetrics solves this attribution problem AND does so much more. SegMetrics gives us the ability to build FLEXIBLE reporting dashboards that reflect leads, web clicks, calendar bookings, sales, customers and so much more — and they tie it all together visually in a way that you can tailor to your needs.
We track AdWords, Facebook, LinkedIn mostly, but the platform is able to use API or Zapier to connect a source as simple as a spreadsheet.
We have moved over one client from WickedReports to SegMetrics and setup new clients now on day one with SegMetrics account.
If you sell a product or service and want to track just what does your marketing dollar get you, this product is for you.