Nick is a designer & writer from Chicago. They run Draft (https://draft.nu), a small consultancy for online stores & software businesses, helping the numbers go up in a way that is hopefully not gross. They’ve written 3 books, a fourth is coming out shortly, and they are both funnier & more interesting than all other designers.
Everybody knows they need to practice design, but nobody knows how to use research to create designs that are pre-optimized for conversion. In this talk, we’ll lay out a process for how to understand customer behavior and profitably act on it using qualitative and quantitative research methods.
And so much more, in this LIVE 60-minute presentation!
In our CRM, reports that should be available with a few clicks just aren’t there.
SegMetrics changed that for us. Now we can see exactly which leads are most profitable and where our biggest opportunities lie. SegMetrics is like your marketing crystal ball.