Nick is a designer & writer from Chicago. They run Draft (https://draft.nu), a small consultancy for online stores & software businesses, helping the numbers go up in a way that is hopefully not gross. They’ve written 3 books, a fourth is coming out shortly, and they are both funnier & more interesting than all other designers.
Everybody knows they need to practice design, but nobody knows how to use research to create designs that are pre-optimized for conversion. In this talk, we’ll lay out a process for how to understand customer behavior and profitably act on it using qualitative and quantitative research methods.
And so much more, in this LIVE 60-minute presentation!
SegMetrics is ON FIRE!! It is hands down the best analytics tool for marketers.
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