Forget The Funnel: A customer-led approach for driving predictable, recurring revenue

With Georgiana Laudi

Sep 14th
Presented by

Georgiana Laudi, Co-Founder and CEO of Forget the Funnel

Georgiana is a strategic advisor and speaker who's passionate about turning customer value into revenue-generating outcomes. Marketing online since 2000, she began her track record as a marketing executive and product growth advisor in 2010 working with high-growth, B2B SaaS like Unbounce, Sprout Social, Bitly, Appcues, SparkToro, Invoice Simple and more.

Join us for this presentation, and you'll discover:

For many B2B SaaS companies, marketing is an ongoing struggle. It often goes like this: the person accountable for marketing and growth, whether the CEO or a dedicated marketing lead, tries everything they can think of to predictably drive new traffic, leads, and signups. But still, revenue growth is…lumpy. Slow. Inconsistent. The arrow on the chart goes up and to the right some months, but other months, it dips. And no one can really say why. If this sounds like a description of your day-to-day, please know: it’s probably not that the ideas or tactics you’re trying are bad or wrong. The real problem is, you’re guessing. The information you actually need to fix inconsistent, unpredictable growth is found in one place: inside your best customers’ heads. This talk with Georgiana Laudi, CEO and Co-Founder of Forget The Funnel, will explore how to:

  • ‍Learn from your best customers and turn data into insight
  • Map and measure your customer’s experience
  • Find, and align on, your company’s biggest levers for growth

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