Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns. SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools.
Keith Perhac, Founder and genius mind behind SegMetrics, will share his secrets about optimize your marketing funnels for the hidden gold through segmentation and analyzing verticle split sites.
Many of us live and die by our KPIs – after all, they are the standard in performance measurement, however, Keith has discovered in his years of deep diving into data that these numbers may actually be obscuring some winners, and some losers, inside your funnels. Keith will show you how to deep dive into those numbers, analyze verticle split sites, and use segmentation to reveal the real winners.
Keith will cover the following subjects in depth:
Reserve up to 60 minutes for content and Q&A, be ready to take notes and come away with massive value.
No one understands marketing and analytics like Keith and the SegMetrics team; it makes total sense that they created SegMetrics.
We had answers to lifetime value questions within seconds that we’ve wanted to know from Infusionsoft for YEARS. And now we finally can.