FREE PRESENTATION

Strategic Digital Marketing With Sam Piliero

How to fight back against the rising cost of advertising by reinventing an advertising setup from 2012

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Presented by

Sam Piliero

Sam Piliero
Founder, The Moonlighters
Ian Garoian
Customer Success, SegMetrics

Sam is the founder of The Moonlighters, a strategic digital marketing agency focused on scaling women's fashion, beauty, and Wellness Brands. Sam previously worked at Vaynermedia in the direct-to-consumer e-commerce division and most recently as the director of growth at BARK helping the company grow from 60 million to over 300 million in 3 years.

Join us for this presentation, and you'll discover:

…the latest insights on getting the most out of your paid advertising spend.

In this presentation, Sam Piliero, the founder of The Moonlighters, a strategic digital marketing agency focused on scaling women’s fashion, beauty, and Wellness Brands will share his keen insights into paid marketing, including forecasting conversions, keyword strategy, exact match keywords, and maximizing your first-party data in both Facebook and Google.

Sam will cover the following subjects in depth:

How to forecast conversion rate and change your advertising spending to make sure you spend money when people will actually convert.
How to stop wasting money on broad audiences and target your exact customer, even after IOS 14.5 changes.
The importance of exact match keywords.
How Facebook and Google are only helping themselves with Broad audiences and Broad keywords.
How to maximize your first-party data in both Facebook and Google.

Reserve up to 60 minutes for content and Q&A, be ready to take notes and come away with things you can implement in your business today!

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