Strategic Digital Marketing With Sam Piliero

…the latest insights on getting the most out of your paid advertising spend.

In this presentation, Sam Piliero, the founder of The Moonlighters, a strategic digital marketing agency focused on scaling women’s fashion, beauty, and Wellness Brands will share his keen insights into paid marketing, including forecasting conversions, keyword strategy, exact match keywords, and maximizing your first-party data in both Facebook and Google.

Sam will cover the following subjects in depth:

• How to forecast conversion rate and change your advertising spending to make sure you spend money when people will actually convert.
• How to stop wasting money on broad audiences and target your exact customer, even after IOS 14.5 changes.
• The importance of exact match keywords.
• How Facebook and Google are only helping themselves with Broad audiences and Broad keywords.
• How to maximize your first-party data in both Facebook and Google.

Reserve up to 60 minutes for content and Q&A, be ready to take notes and come away with things you can implement in your business today!