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How a Blockbuster Media Company Understands Their Customer Journey

Seminal is a media company that is a leader in creating amazing, expert-focused content. They are phenomenal at teaching entrepreneurs, coaches, consultants, and thought leaders how to create blockbuster content for niche audiences and become recognized experts.

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What you'll learn in this case study:

Identify Lead Sources

How Seminal uses SegMetrics to help manage their ad campaigns and lead attribution

Increase Customer Retention

How Seminal uses SegMetrics for cohort analysis to increase retention and prevent churn

Start Marketing Like the Pros

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SegMetrics give you the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you can improve your marketing

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Customer Voices

In our CRM, reports that should be available with a few clicks just aren’t there.

SegMetrics changed that for us. Now we can see exactly which leads are most profitable and where our biggest opportunities lie. SegMetrics is like your marketing crystal ball.

Chris Mason