Knowing the value of your lead sources — whether it's Facebook Ads, Twitter, Affiliates or Organic
Traffic — is the most important piece of data for any marketer. It helps you answer the marketing
questions that are critical to your success, such as:
Unfortunately, Infusionsoft doesn't give up these numbers easily. Sure, you can view how well
a campaign performs or how many sales you made this month...
But to get the numbers that you really need to understand your business is time-consuming
and involves data exports, Excel pivot tables and a lot of time. (We know. It's what we've
been doing for the last 5 years)
We'd like to share with you
the strategies we've used to help dozens of people, just like you, to more effectively monetize
their lead sources and affiliate campaigns.
— Charlie & Keith
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