Triple Whale is a solution for eCommerce businesses to analyze their top-of-funnel. SegMetrics gives you deep analytics through your whole funnel so that you can optimize every step.
Marketers across a range of industries upgrade to SegMetrics to not only get get accurate attribution from long sales funnels, but also to optimize funnels (think middle-of-funnel steps) and most importantly, to find their hidden profits.
Built by marketers, for marketers.
Just a few of the companies improving their marketing with SegMetrics
Both Triple Whale and SegMetrics use advanced tracking to improve attribution. So, why do so many marketers optimize their campaigns with SegMetrics instead of Triple Whale?
For starters, Triple Whale only works with Shopify.
If you’re on any other platform, you’ll need an alternative. SegMetrics is used by a range of industries, including SaaS, ecommerce and infoproducts.
SegMetrics also helps you optimize more than just traffic sources.
With SegMetrics you can compare the revenue from different lead magnets, nurture sequences, webinars or any other middle-of-funnel activity. SegMetrics is the ideal tool to measure where your best leads came from and how they turned into customers.
SegMetrics is perfect for digital training businesses like ours. What we love most is the variety of native integrations — SegMetrics is the only reporting dashboard that features connections to SamCart, Facebook, MemberPress and ActiveCampaign (among others!). Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’. As an added bonus: their webinars are better than most paid training.”
— Joanna Wiebe — Founder, Copyhackers
Instead of just technical details such as device or browser, SegMetrics lets you segment the data based on any tagged attribute. If you ask about details such as experience level or background when people become leads, you can use those characteristics when analyzing your funnels.
That’s why if you want to get the most out of your marketing funnel, you should try out SegMetrics.
SegMetrics works with many platforms popular with ecommerce, infoproducts and SaaS businesses.
Triple Whale only works with ecommerce businesses running on Shopify.
SegMetrics tracks every source and UTM as standard with our advanced pixel.
Using Triple Whale for attribution requires an extra fee starting at $100/month.
SegMetrics helps you analyze your bottom and middle of funnel through the contact tags in your email platform.
Triple Whale is limited to optimizing traffic sources, with limited features for once you have attracted a sale.
Measure the revenue from your webinar and analyze how it performed with different groups of leads.
Triple Whale has no connections to nurture tools such as webinars.
With SegMetrics you can split test your email nurture sequences to see how they affect revenue.
Triple Whale is not designed to work with marketing funnels.
SegMetrics identifies customers by a range of factors, including browser, location, IP and use patterns.
Triple whale only uses IP to try to link sessions between devices.
Let your team or clients view live reports, with either read-only links or by embedding them in your preferred tools.
You’ll need to paste screenshots of reports if you want to share them with non-users.
SegMetrics plans begin at only $175 per month with a 14 day free trial.
triple Whale Plans begin at $400 a month.
Find your most profitable lead sources, scale what works and kill what doesn’t.
Automatically track any ad click or link with a UTM value
8 Hour Data Sync
Full Web Tracking
6 Hour Data Sync
Advanced User Permissions
Real-Time Data Sync
We built SegMetrics to be reliable, simple to set up, and easy to read. Because no matter the size or type of your business, success shouldn’t depend on wrestling some sense out of confusing or conflicting data. Get back to making clear-headed, informed decisions. We’ll handle the numbers.
We added SegMetrics to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds.
— Michelle Warner — Strategy Consultant
Track leads through all your nurture sequences, even months later
See how different traffic sources interact with your emails
Measure success in terms of lifetime value, not a single conversion
Compare the performance of upsells and follow up purchases
See all your revenue, refunds and payment cancellations
Join touchpoint data from your ads, emails and payments
SegMetrics has helped us get way more value out of our marketing and provided reports that we could only dream of.
If you want to know where the opportunities are hiding in your customer and subscriber data, SegMetrics will show you.