If you’re a small business using Pinterest Ads, then it’s vital that you be able to connect your ad spend to the customers purchase, and every step in between..
However, clicking and ad is just one step in a customer’s journey. SegMetrics joins nurture sequence to the rest of your funnel, including the ads that brought in your most profitable leads. Understand your entire customer journey, by connecting lead sources to purchases they make weeks, months or years later.
Using SegMetrics as your Pinterest Ads reporting tool lets you truly optimize your funnel. You will be able to identify the customer segments that perform best through your email sequences, not just which sources generated the best leads.
When you get started with Pinterest Ads and SegMetrics you can see the revenue of every group of leads through every sequence.