Measure attendance to revenue
Follow registrants through to purchase, however long the gap.
Accurate WebinarNinja Analytics
Integrate WebinarNinja with SegMetrics and unlock insights, revenue attribution and customer journey metrics. Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.
How SegMetrics works
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

Follow registrants through to purchase, however long the gap.
See the money each campaign actually produced, not the traffic it sent.
Filter by any action or attribute to see which groups convert and which stall.
Track what a customer is worth across every repeat purchase, upgrade and renewal.
WebinarNinja is an all-in-one webinar marketing platform focused on ease of use. This conversion-centric software makes it easy to teach, market, and sell via webinar. Optimized for results, but simplified for users, WebinarNinja lets the host focus on the presentation, not the tech. Includes built-in landing pages, email sequences, and slide templates.
However, registering for your webinar is just one step in a customer’s journey. SegMetrics joins your WebinarNinja webinars to the rest of your funnel, including your ads, emails and payment processor. Understand your entire customer journey, by connecting WebinarNinja data to purchases they make weeks, months or years later.
Using SegMetrics as your WebinarNinja reporting tool lets you truly optimize your funnel. You will be able to identify the customer segments that perform best at each stage, not just which sources generated the most leads or other rough indicators of success. And with SegMetrics’ first-party tracking pixel, avoid being blocked by ad-blockers and privacy settings.
When you get started with the WebinarNinja integration with SegMetrics, you can see how different groups perform within WebinarNinja and through the whole funnel.
Don’t have WebinarNinja yet? Get WebinarNinja. Or go to your WebinarNinja login.
Need help? Ask questions in our in-app support.
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SegMetrics Optimizes
Not all clicks are created equal. Without accurate lifetime attribution, you’re risking your budget on ads that don’t drive actual sales.
With SegMetrics you can:

DIAGNOSTIC SEGMENTATION
SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.
Any action or attribute you track in your CRM, SegMetrics can filter your people based on it — and show you the impact it has on your bottom line.

END-TO-END VISIBILITY
Sales calls, demos and webinars are often overlooked in standard analytics. That leaves gaps in your funnel.
SegMetrics ties every contact’s action — online or off — to your revenue. Pinpoint the source of every deal, even in long, complex journeys.
Everything SegMetrics reads from your WebinarNinja account, and how the connection is made.
Pixel tracking
Tracked with the SegMetrics pixel — first-party cookies and server-side events.
Basic
Core data sync — available on every SegMetrics plan.
Webinars
Deploy any of these inside SegMetrics with one click — they fill themselves in from your WebinarNinja data.
Combine your WebinarNinja data with all the tools you love, and get smarter insights instantly with 130+ integrations.
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