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How to use segments to build a product orbit

Send leads from one sales funnel to another, and track which combinations of products perform the best

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Learn how Ontraport optimized their funnels, using our optimization cookbook.

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“I don’t care what people use, but think everyone should use something more than basic GA data.”

“What a great way to spend my holiday break! 🤓 SegMetrics’ book has a ton of actionable tips to improve, automate, use data, and optimize your marketing funnel. (Pg 35 has a killer campaign template!) Perfect timing as I set new goals to make me a better marketer!”

Start measuring your performance in a third-party tool (not the ad platform, like Google)... SegMetrics has a solid reputation.

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"Signed up a few weeks ago. Data is rolling in and it’s a game changer. Probably going to save $10k/month instantly."

"SegMetrics is good"

Reality is a LOT messier than these seductively simple funnel diagrams! These days, we are spoiled for choice with some very cool tools doing attribution modeling. The ones I get asked about most often are Hyros, WickedReports, and SegMetrics.

Tracking on ad platforms is toast. Now you need a 3rd party solution, like SegMetrics. That’s the only way to get attribution you can trust. Especially if you’re marketing a high-ticket offer w/ a longer sales cycle.

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