ALTERNATIVE TO WICKED REPORTS

Looking for a Wicked Reports alternative?

Go beyond simple ad attribution and UTM tracking. With SegMetrics, you can see how every touchpoint and step in your marketing funnel works together to bring you sales.

Marketers like you upgrade to SegMetrics to see where their best customers come from and why they purchase.

SegMetrics pricing starts at only $175/month. Sign up for a 14-day trial today and see how SegMetrics stacks up as a Wicked Reports alternative.

Just a few of the companies improving their marketing with SegMetrics

Why do so many sharp marketers rely on SegMetrics to track their customers and sales instead of Wicked Reports?

First off is the price. You can start a free 14-day trial of SegMetrics right now after which your pricing starts at just $175/month. If you’re curious about trying out Wicked Reports, you’ll need to schedule a demo call to get started, and their introductory pricing starts at $250/month.

Then comes the full-funnel focus. Wicked Reports focuses on helping you optimize your top of funnel traffic sources, without middle-of-funnel tag tracking. SegMetrics offers you full-funnel optimization, helping you analyze the top, middle, and bottom of your funnels through the contact tags in your email platform.

But the biggest difference lead-source attribution. Both Wicked Reports and SegMetrics attribute sales back to the lead source. But only SegMetrics shows you how every step of your nurture sequence impacts your revenue, whether it’s an email or sales call.
Santo Cozzolino

SegMetrics is the tracking and analytics software we didn’t know we needed. It has helped us make data-driven decisions and took the guesswork out of where our opportunities for growth are. Anyone that wants to track their ad spend and analyze their business data properly should be using SegMetrics. It’s truly one of a kind!

— Santo Cozzolino — Consultant, Agilize

How does SegMetrics Stack Up as a Wicked Reports Alternative?

SegMetrics

VS

Wicked Reports

Independent LTV attribution

SegMetrics gives you an independent source of attribution data, which includes LTV from subscriptions and repeat purchases.

VS

TOFU attribution

Wicked Reports ties your LTV attribution back to top of funnel, helping you find which channels and campaigns bought in revenue.

Conversion Feeder

 SegMetrics will automatically send feed conversion data back to Facebook and Google’s AIs so that they can optimize the audience targeting.

VS

Offline Conversions

 Wicked Reports integrations sends through conversion data to teach the ad platforms about sales outside their attribution windows.

Full Funnel Optimization

SegMetrics helps you analyze your bottom and middle of funnel through the contact tags in your email platform.

VS

Top of Funnel Focused

Wicked Reports is focuses on optimizing traffic sources, without middle-of-funnel tag tracking once you have attracted a lead.

Webinar Attendance

 Measure the revenue from your webinar and analyze how it performed with different groups of leads, even further down your funnel.

VS

Web-based Webinar Tracking

 Attendance for webinar tracking is based on browser events, instead of native platform integrations.

Track Refunds and Cancellations

 With SegMetrics you can split test your email nurture sequences to see how they affect revenue.

VS

Limited Refund tracking

 Wicked Reports will try to track refunds, but without a dedicated area to show you the data.

A/B Test Nurture Strategies

With SegMetrics you can split test your email nurture sequences to see how they affect revenue.

VS

Web-Only Mid-Funnel Analysis

Wick Reports’ lack of tag filtering means that you are unable to test mid-funnel strategies, like new email nurture sequences.

Find Your Best Upsells

Advanced filtering options means you can explore which upsells, cross-sells, tripwires or follow-up offers work best for your audience.

VS

Tripwire Reports

 The tripwire report lets you analyze the LTV generated after customers buy a particular product.

Track Google’s Performance Max

 SegMetrics tracks all of Google’s campaign styles, including the new Performance Max option.

VS

Traditional campaigns only

 Wicked Reports works with the traditional Google campaigns, such as manual search campaigns.

Work at Your Pace

SegMetrics offers both DFY & DIY services. We’ll even train you and your team and assist with the set up. After that you can use SegMetrics how you wish, knowing we’re there for extra support if needed.

VS

Get on a Demo

Wicked Reports is invite only, and you’ll need to schedule a call to get pricing information.

See the SegMetrics difference - start tracking your entire customer journey today

Find your most profitable lead sources, scale what works and kill what doesn’t.  With SegMetrics, you have the ability to optimize your marketing funnels using data based on your customer’s entire journey.

Its easy to bet on the winners when you know who they are.

TAG-BASED ANALYTICS

Fine Tune
Every Touchpoint

Getting someone’s email or opt-in is only the start of the process. With SegMetrics you can see how each touchpoint within your funnel affects the final revenue.

Maybe you’ve wondered if webinar attendees are any more likely to buy? Well SegMetrics can analyse your CRM to show you the full breakdown. You’ll have the power to analyse the full flower from ad campaign to post-purchase sequence.

Joanna Weibe

SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’. As an added bonus: their webinars are better than most paid training.

— Joanna Wiebe — Founder, Copyhackers

CONFIGURABLE COHORT FILTERS

Quickly Report on Specific Cohorts

Configure a Custom Segment based on the Tags people have (or don’t have) such as Lead Source, Webinar Viewed or Products Purchased. Now you’ll get critical metrics — New Leads, Revenue, Lead Value and more — for just the people in the Segment you’ve created.

 

It’s never been easier to get valuable performance data for different types of leads! See who clicks an email link or opt in for a specific offer – and how those actions lead to revenue.

Understanding your customer journey is hard to see. SegMetrics is like putting on night vision goggles for your marketing data. All of a sudden you can see the full picture of a customer journey. It’s powerful!

— Wes Bush — Founder, Product Led

Try the SegMetrics difference for free with our 14 day free trial

Get the insights that only deep, accurate attribution can give you, and use those insights to optimize your funnels, revenue and returns.

Its easy to bet on the winners when you know who they are

Real Lifetime Lead Values

Know the value of your leads based on who they are and what they do.

 

No metric is more powerful than Lead Value for measuring the success of your marketing automation, traffic sources, webinars and more.

Powerful List Segmentation

Create reports and segments based on tags, campaign, lead source, and much more. It’s never been easier to see how many people take a certain action — like click an email link or opt in for a specific offer — and how those actions lead to revenue.

The Metrics that Matter

Create reports and segments based on tags, campaign, lead source, and much more. It’s never been easier to see how many people take a certain action — like click an email link or opt in for a specific offer — and how those actions lead to revenue.

SegMetrics deciphers the data so you don’t have to.

We built SegMetrics to be reliable, simple to set up, and easy to read. Because no matter the size or type of your business, success shouldn’t depend on wrestling some sense out of confusing or conflicting data. Get back to making clear-headed, informed decisions. We’ll handle the numbers.

michelle warner

We added SegMetrics to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds.

— Michelle Warner — Strategy Consultant

Lead Insights

See Why Leads Become Customers

Sales Velocity

Track ROI Over Customer Lifetime

visitor journey tracking

Follow Every Step Your Leads Take

chris mason

For all the power that comes with Infusionsoft, it can be a really complicated tool. Reports that should be available with a few clicks just aren’t there. With SegMetrics we can see exactly which leads are most profitable and where our biggest opportunities lie. SegMetrics is like your marketing crystal ball.

— Chris Mason — Automation Marketer at Titans of Direct Response

SAY GOODBYE TO EXCEL EXPORTS

Calculating any of your important metrics in crm is tough. 

We mean really tough. 

And how confident are you that the numbers you’re getting are accurate?

AND HELLO TO SMART REPORTING

Take the guesswork out of your marketing. Accurately track the most important metrics related to your marketing campaigns and see how your marketing choices increase (or stall) your growth, with SegMetrics Smart Reporting.

SegMetrics takes the guesswork out. Accurately track the number of contacts added to your crm account every day, week, month and year.

SegMetrics is your complete
marketing analytics toolset in one package

The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you the power to find exactly what works – so that you can improve your marketing.

Its easy to bet on the winners when you know who they are

Example Questions 
SegMetrics Can Answer

Rolling Reports

Quickly Identify Trends & Growth

Custom Dashboards

Create a Marketing Control Panel

Touchpoint Filtering

Filter Leads by Every Action

Get Started in Less than 5 Minutes

Find your most profitable lead sources, scale what works and kill what doesn’t.

Its easy to bet on the winners when you know who they are