SegMetrics Essentials Launch Assets

Hey %FIRSTNAME%

Maybe you’ve heard of SegMetrics, and maybe you haven’t.

If you have – fantastic – you know how indispensable it is to improve your marketing. If you haven’t, well, let me tell you a little bit about it and the mind behind one of the greatest marketing analytics softwares out there.

Keith Perhac is a marketer, developer, and founder of SegMetrics. After running a successful marketing agency, he became frustrated with the time sink and limitations of existing reporting tools. He and his team were spending hours running pivot tables and deep diving into his data to get accurate attribution numbers.

Keith figured out quickly that this was not the ideal way to run a business, let alone scale. In 2015, he put his thinking cap on tight, battened down the hatches, and went to work creating SegMetrics.

SegMetrics is an analytics tool like no other out there. Developed by a marketer for marketers, it tracks your data across your customer’s entire journey – whether that window is 7 days like other marketing tools, or 7 months, like some realistic funnels take to convert a paying client.

SegMetrics has a distinct advantage over other tools with its in-depth and unbiased attribution capabilities.

It gives you the truth about where your marketing dollars are working, and where they are not. With SegMetrics – users are also able to optimize their marketing funnels to plug the leaky spots where leads are dropping out, increasing conversions and ROI by targeting the places that are working like a beast and others that are failing miserably.

Hands down, SegMetrics has been the best marketing analytics tool out there for years. Did I even mention that it has a way to track your data beyond the ad blockers and iOS changes?

And now – NOW – Keith and his team have made it even better!

Next week, they’re launching SegMetrics Essentials to the general public. But I pulled a few strings to get access before it’s out there to everyone.

If you want accurate marketing data, if you make decisions based on your campaign ROI, your ad spend, and your marketing results, you need to have a way to view that data without the bias of Facebook and Google’s self-serving attribution models.

With SegMetrics Essentials, you get the simplest possible path to deep marketing insights. Essentials is a set of six specialized reports about different aspects of your marketing.

Each report collects together the essential data you need to optimize your marketing.

What sets Segmetrics Essentials apart from the others is that these reports are all readily available to you once your platforms are connected. You don’t have to create the reports, SegMetrics has done that for you.

Keith and the SegMetrics team picked out the essential metrics for each report, displayed with an array of shiny new graphs, maps, and visuals. No setup is needed to find the numbers you need.

You select your INDUSTRY (or any other segments that are important to your business) to get industry-specific reporting that they have developed by aggregating the most commonly used KPIs across each business type for thousands of customers.

You select the values that matter to your specific business, such as demographics, campaigns, and sources.

Behind the scenes, the SegMetrics engines start running, and using their incredibly robust 7D tracking – the custom algorithm does the rest. You simply sit back and let the muscle behind the scenes do the heavy lifting.

You can then instantly start using these dynamic reports to track your company’s health, your return on ad spend, your funnels, subscriptions, and customer journeys to name a few things.

For instance, the Multi-Channel Attribution report shows how your customers travel through your funnels, how many move through each step of the customer journey from awareness to attribution of the sale, no matter how long that journey takes. (Many reporting tools only give you limited attribution windows, like 7-14 days. SegMetrics tracks the length of YOUR funnel, no matter how long that is!)

The Sales reports will show you advanced sales stats, such as items per order and average order value (AOV). It will also allow you to delve down into the customer level and see the exact attributes for each customer, such as their purchases, their lead sources, campaign activity, and days since their last purchase.

One of the most valuable aspects of Segmetrics Essentials lies in the fact that these reports allow you to also humanize your metrics.

Do you want to know how Copywriters converted, versus Designers, or Developers in your funnel? Use the Sales Velocity report to see not only which segments converted better, but how long it took them to purchase, and the number of orders per segment.

How is this information valuable to you?

With the data above, you might look at that and decide to pull Designers and Videographers into a different funnel, more geared toward their specific niche to see if they will convert better with better-suited copy. You might also decide to pull Analysts from your targeted ad campaigns since they are not converting well, or add them into a specific funnel as well.

You can optimize your marketing efforts with iterations into infinity using SegMetrics – whittling away your conversion gaps until you are gaga over your conversion rates.

Want the full details? Go check out everything that you get with SegMetrics Essentials: LINK

All the best,
[YOUR NAME HERE]

Hey there,

As a challenge, are you able to answer these questions about your marketing…

• How many sales were from new vs returning customers?
• How does each customer type respond to my funnel?
• What’s the lifetime ROAS for Google vs Facebook?

These are all fundamental questions, yet tools such as Google Analytics can’t answer them. It gets tough to see past the short attribution windows or find data more meaningful than sales per device type.

If you can’t answer these questions with absolute confidence, then I have a way for you to solve that issue today.

Let me introduce you to SegMetrics.

SegMetrics is an analytics tool like none other. Developed by a marketer for marketers, it tracks your data across your customer’s entire journey – no matter how long that journey takes. Other tools, like Google or Facebook, only give you a very small window in which they attribute a sale – and often incorrectly, because they want to claim that attribution for their own system so you … well, keep spending money.

SegMetrics has a distinct advantage over other tools with its in-depth and unbiased attribution capabilities.

It gives you the truth about where your marketing dollars are working, and where they are not.

And I’m excited to announce that answering all your marketing attribution questions just got easier with the all-new SegMetrics Essentials.

With SegMetrics Essentials – users are also able to optimize their marketing funnels to plug the leaky spots where leads are dropping out, increasing conversions and ROI by targeting the places that are working like a gold mine and others that are failing hard.

The beauty of Essentials is that the reports are already set up for you in your dashboard.

• You select your INDUSTRY to get industry-specific reporting that they have developed by aggregating the most commonly used KPIs across each business type for thousands of customers.
• You select the values that matter to your specific business, such as demographics, campaigns, and sources.
• Behind the scenes, the SegMetrics engines start running, and using their incredibly robust 7D tracking – the custom algorithm does the rest. You simply sit back and let the muscle behind the scenes do the heavy lifting.
• Then simply start using these dynamic reports to track your company’s health, your return on ad spend, your funnels, subscriptions, and customer journeys to name a few things.

With SegMetrics Essentials, you get the simplest possible path to deep marketing insights with a set of six specialized reports about different aspects of your marketing.

Each report collects together the essential data you need to optimize your marketing.

These reports are already in SegMetrics Essentials, simply waiting for your data to flow into them from your marketing tools.

Want to know new vs returning customers? Check out the Customer Journey report and see the various stages in the purchase journey, with the ability to click down into each source, campaign, or customer to view further layers of detail. This report will be available to you right at your fingertips.

How about looking at customer types responding to your funnel? Does it matter to you that the Copywriters and Developers seem to love your funnel, but perhaps your Designers, Videographers and Analysts don’t?

It should – imagine how you could optimize your funnels with this data.

Here is a great opportunity to write more niche-specific and better-converting copy for your three cohorts who are not performing well in this funnel, or making other changes that will increase conversions for those types of visitors. In the meantime, you can also tweak your copy for better conversions in your winner with the Copywriters and Developers, and watching your metrics, see how each change affects your conversion.

Then you watch the results.

And THEN… you do it again. And again, until you are satisfied with your results.

Another way that SegMetrics makes it easy to track your marketing changes is with their marketing changelog.

Using the report above, if you decide to launch a new funnel for the Analysts on the 25th of this month, you can notate that in the changelog and that data will show up as notations on your reporting, so you can see what changes were made that affect your reporting.

Would you like to see your subscription retention rates, your churn, new revenue and average subscription LTV? See it all in one click with SegMetrics Essentials’ new Subscription Reporting dashboard, ready and waiting for your data to fill it out.

SegMetrics attributes the full LTV, not just whether someone hit a weak goal like downloading a lead magnet.

All of these visuals are instantly available to view as soon as you click into a report. They are part of SegMetrics Essentials’ dynamically architected reports, showing you the key details needed to optimize your marketing funnels and improve your ROI..

Want to see what else you could learn? Just hit the link
Announcing SegMetrics Essentials

All the best,
[YOUR NAME HERE]

Hey %FIRSTNAME%,

What comes to mind for you when I say “funnel report”? Lots of tools give you some weak data, about how visitors moved through your site to then opt-in. That can be useful, but it’s definitely not your whole funnel.

It’s not each step in the funnel.

It doesn’t show you where people fell off, or where your conversions are happening, and it certainly doesn’t give you insights into how to optimize it.

I know, you are thinking to yourself, “Really, [YOUR NAME]? There is nothing out there that does that.”

Weeeeeeelll… what if I told you that there actually is?

HINT: That’s what I am telling you!

First, a little back-story here.

Keith Perhac is a marketer, developer, and the founder of SegMetrics. Keith spent countless hours as a marketer trying to figure out exactly where his sales were coming from, how his funnels performed, and his true ROI on his ad campaigns.

He realized quickly that the data he was getting from other tools, like ones rhyming with Floogle and Basenook, were heavily biased toward attributing sales to their campaigns when maybe, just maybe, that was a bit of a (BIG) fib.

Keith decided he wanted the truth. So, doing what any entrepreneurial mind would do (I’m kidding, I don’t know anyone else who could do this!) he built what I affectionately like to call my X-Ray Goggles, his marketing analytics software, SegMetrics.

Now, SegMetrics is a DEEP tool. You can get in there and create reports and dashboards to your little nerdy heart’s content. Some people can be overwhelmed by all the options and all the different insights, though, simply because it is such a beast of a truth engine.

So Keith and his team have decided to build a simplified version of SegMetrics that can give you your insights with 6 different, already installed, prebuilt templates designed to pull your data in, and show you the essential KPIs for your business.

Now – back to the funnel reports.

Keith and his team have built this report in SegMetrics Essentials with two key goals in mind:

• It needs to go all the way from visitor, to interested, to 1st and 2nd purchase
• It has to break the data down by real customer traits, not bland stats like traffic source
• It has to be super simple to use without the time-suck of clients designing their reports

It is with this level of both incredible detail and brain dead simplicity that you can truly optimize your marketing funnels.

Of course, you might worry that this takes hours of setup, but I’m happy to tell you it only takes a few clicks. Just select the tag that defines your middle funnel steps, and which tags or fields to use for the breakdown and the funnel report is there ready and waiting!

It is just one part of the new SegMetrics Essentials.

Want to find out more? There are six new reports instantly brimming with new insights. There’s no need to go through a 5-hour crash course like other tools, it’s ready and waiting to give you instant value.

Check out the full details here:
Announcing SegMetrics Essentials

Happy optimizing!

[YOUR NAME HERE]

Hey there,

What was it like last time you tried a new marketing tool?

I’m guessing you had to spend ages getting your head around the various views and terminology to work out what the heck it all meant. Maybe you eventually found the numbers you needed, but I wouldn’t blame you if you just let the trial expire.

It’s a story I’ve heard from many marketers, and something I want to help you avoid.

After all, that is just wasting time. And I know that if you are like me, you don’t HAVE a lot of time to waste.

In fact, you are probably busier than a one-armed monkey with two bananas.

So, I want to make you this incredible offer one last time.

Keith and his team at SegMetrics have developed a simplified version of their cornerstone SegMetrics software called SegMetrics Essentials.

You won’t have to wrestle with filters, export CSVs, cross-check numbers or any other usual headaches that come along with trying to get accurate attribution numbers for your marketing endeavors.

Instead, they have put together a set of key reports. Each one is preconfigured, full of the insights that marketers regularly request. These are metrics you won’t discover in any other tool, such as how LTV grows over time, the amount of refunds or purchases from returning customers.

The goal is to give you clarity in your marketing, to help you find opportunities to optimize your funnel with only a few clicks.

Want to read the full details? Just click below
Instant insights with Essentials

All the best,
[YOUR NAME HERE]