Partner Marketing Assets

Triple Black Friday Event

The SegMetrics Triple Black Friday event is our yearly promotion during Black Friday.

On this page, you can get all your marketing swipe copy and assets. Questions? Reach out to us with the support icon below.

Here’s your copy for the SegMetrics Triple Black Friday Event. We have XX swipe emails and copy for you, and you can send as few or as many of these as you want during the promotion period (November 22nd until Dec 6th). Below you’ll find your copy and tips for how to create a great promotion.

IMPORTANT: Make sure to get your tracked affiliate link from our team, and make all of your links into redirects. Test and double-check to make sure that your links work, and do a test to your own account before sending out your broadcasts.

It’s best to write your own copy, so that it’s all in your voice. There are a few versions of swipe copy below that you can feel free to borrow from and use as well… but it makes a big difference when you put things into your own words.

Table of Contents

Swipe Emails
Swipe Social
Material & Offers

Swipe Emails

The Webinar (Synopsis)

Join SegMetrics for this presentation, and you’ll discover:

  • How to turn visitors into Leads and turn leads into Customers with two simple core metrics
  • I’ll share with you an easy way to think about outlining and creating your marketing funnels so you can get it done fast, and right
  • Understand the difference between actionable KPIs and “Feel Good” numbers that don’t improve your marketing
  • Understand how to analyze your funnel at a glance and immediately focus on the touchpoints that improve your sales
  • How to get over the number-one hurdle that marketers struggle with when optimizing their funnel
  • The 6 ways that your ad reporting is lying to you

Webinar Swipe Copy #1

Subject Lines
  • - How to improve your lead value and acquisition costs
  • - Secrets of improving your lead value
  • - The 6 ways that your ad reporting is lying to you
  • - How to optimize your funnel with lessons from over a decade of experience

This week, Keith Perhac, one of the top marketing automation consultants who has worked with clients like Eben Pagan, Ramit Sethi and more, building and improving multiple 7 and 8-figure marketing systems, is releasing his latest webinar that will show you how to understand and improve the cost of of leads coming into your funnel.

You can watch the presentation NOW, for the rest of this week.

LINK

In this hands-on presentation, Keith is going to walk you through the exact steps you need to take to understand how much it’s costing you to acquire leads (here’s a hint: don’t believe Facebook’s reporting), and how to increase your lead value.

I’ve watched the presentation, and it’s not just hand-wavy high-level ideas — it’s crunchy, specific, actions you can take right now to improve your lead value.

You’ll learn the difference between actionable KPIs and “Feel Good” numbers that don’t improve your marketing.

If you’re interested in improving your marketing funnels, you’ll discover a new way to think about outlining and creating your marketing funnels that grow with you, so you never get hamstrung by your marketing as you grow.

Keith shared this presentation with me last week, and I have to say his strategy for condensing something as complicated as lead value down to easy-to-understand and actionable tactics is amazing.

I think this presentation can help a lot of marketers, whether or not you’re currently running online ads.

You can use this link to register and watch the video:

LINK

See you there!

[SIGN OFF]

P.S. If you haven’t checked out the tagging guide that Keith released this week to show you how to organize and track leads through your marketing funnels, you should check it out at the link below. His guides are seriously choice.

LINK

Webinar Swipe Copy #2

Subject Lines
  • [THIS WEEK] Secrets to improving your lead value, easily
  • What successful marketers do differently with their online ads
  • How successful marketers look at their funnels
  • The secret to making more from fewer leads

Successful online marketers do a few things differently when they look at their marketing funnels.

In this week’s new presentation, Keith Perhac from SegMetrics is going to walk you through the unique way that successful marketers look at how they bring new leads into their funnel.

And he should know — Keith has worked with some of the top names in the industry, and through SegMetrics understands the trends of over 55 million marketing leads over 483,000 campaigns.

If you’re looking to increase your lead value (and lower your acquisition costs from ads), this presentation is ideal for you.

Especially with ad competition driving up prices, right now is the perfect time get an advantage by understanding how to slice & dice your leads so that you understand exactly what turns your leads into customers.

In this limited-time presentation, Keith is going to show you:

  • How to turn visitors into Leads and turn leads into Customers with two simple core metrics
  • I’ll share with you an easy way to think about outlining and creating your marketing funnels so you can get it done fast, and right
  • Understand the difference between actionable KPIs and “Feel Good” numbers that don’t improve your marketing
  • Understand how to analyze your funnel at a glance and immediately focus on the touchpoints that improve your sales
  • How to get over the number-one hurdle that marketers struggle with when optimizing their funnel
  • The 6 ways that your ad reporting is lying to you
  • And much, much more…

Keith has worked with hundreds of marketers to build five, six and even seven-figure marketing funnels.

Check out his new presentation. You won’t be disappointed

LINK

[SIGN OFF]

EOFire and "Hidden Profits" Case Study

Subject Lines
  • Pulling back the kimono
  • How do you know what content makes the cut
  • How EOFire decides what says and what goes
  • Finding $221,075 in the couch cushions

One of the things that confounds me every single day is marketers focusing on getting more and more leads before they’ve finished optimizing the leads that they have.

Let me explain:

To answer the question “How do we increase revenue” many marketers say “get more people in the funnel!”

And while that’s a great strategy if you have a well-optimized funnel, it’s NOT the most efficient use of your marketing. Why? Because traffic comes in two main categories:

Paid – which costs you money for each lead you bring in

Organic – which is a slow build (either through social, seo or partnerships)

But, you know what’s not slow, and doesn’t cost any more money? Increasing the value of your existing leads.

That’s right — your existing leads are easier to sell to, and more valuable than getting new cold leads. In fact, the probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is just 5-20%.

So plugging the holes in your funnel, and increasing your average lead value, is the quickest and most cost-effective way of increasing sales.

But, it’s hard to judge which ideas are worthwhile until they’re put into practice. That’s why I wanted to share with you what happened when EOFire started analyzing their email funnels.

What they found when they stared looking at their existing leads was that:

  • Leads with their “Free Course Lead Magnet” Tags were worth 118% more than people without those Tags
  • Leads who had “Automated Webinar” Tags were 243% more valuable than leads who hadn’t registered for an auto-webinar
  • Leads who downloaded certain PDFs had higher Lead Values than leads who downloaded other PDFs (i.e., they were able to identify high-performing and underperforming PDFs)

Check out how they did it.

[ SIGN OFF ]

Black Friday 2018

Subject Lines
  • A year ago today - understanding Black Friday 2018
  • Analyzing $2.3 Million over Black Friday & Cyber Monday 2018
  • How is this year stacking up? Analyzing $2.3 Million over Black Friday & Cyber Monday 2018

We’re pretty much still in the thick of it – Black Friday 2019 seems to be even longer (and crazier) than 2018. And as people try to get a jump on the competition, next year will probably be even longer.

As the numbers start rolling in, it’s important to compare to how we’re doing to compared to last year. Because if we’re not improving… well, what are we doing here?

I was working with Keith over at SegMetrics, and he put together a teardown of last year’s Black Friday sales season, looking at the anonymized data of 39 sellers who participated in the report.

What he came up with was the answer to 5 simple questions

  1. If Lead Generation during Black Friday Makes Sense
  2. Comparing Sales and Revenue
  3. Is Black Friday Really Worth It?
  4. Moving Black Friday to October
  5. Secret Black Friday Value through Recurring Revenue

Check out the report here

Hope your Black Friday is a successful one!

[ SIGN OFF ]

Hard Sell: 30% discount

Subject Lines
  • Early access Black Friday deal!
  • Just ignore this email...
  • Black Friday 2: Electric Boogaloo
  • The return of Black Friday

Hey there,

If you’re like me, you have somewhere north of one million emails sitting in your inbox because of Black Friday. It seems like Black Friday came earlier, and is definitely going to stay later than in years past.

I’m sure next year Black Friday will start in September, to avoid the rush.

I’m not going to take up a bunch of your time, but there’s a special deal that I think you should check out.

It’s no secret that I’m all about systems and improving marketing, but the thing that a lot of people don’t realize is that if you don’t have an understanding of what the problem is, you can’t build systems to fix it.

That’s especially true with marketing.

Understanding where your leads come from and how they act in your marketing is the #1 thing you need to know in order to improve your marketing.

I’m a huge fan of SegMetrics for understanding marketing funnels, and right now they’re giving 30% off for 3 months, or for an entire year if you go for the annual plan.

There’s also a 14-day free trial so you can lock in that discount, and make sure you’re getting value (although I’m sure you will).

Click here to get your 30% off discount now.

Not sure that your funnels are ready? Keith, the founder of SegMetrics, has a huge number of courses on how to get actionable steps on improving your marketing funnels.

He’s also offered to get on a kickoff call and help anyone get set up.

Click here to get started now.

Check them out. You won’t be disappointed.

[ SIGN OFF ]

SegMetrics Hard Sell #1

Subject Lines
  • Stop guessing...
  • The best way to improve your marketing funnel
  • RoAS in three easy steps

Look, marketing is tough.

There are a lot of hats to wear, a lot of things keep your finger on, and a lot of elbow-grease followed by a lot of planning.

You can “get by” for a while without really understanding your funnels — I’ve known a number of people who get to 5-figures by the seat of their pants.

But what if you want to go further? Or you’re having trouble getting to that five-figure mark? You need a system, and you need to understand the core of your marketing engine.

I’ve been working with Keith Perhac over at SegMetrics to put together something to kick your marketing funnels into gear.

It’s just three things I want you to do. And if you do them, I know you’re going to improve your marketing.

#1. I want you go watch this presentation that Keith put together. It goes over how you need to look at your funnels in order to improve your marketing. There are some real gems in there, like how watching KPIs won’t improve your business.

Normally you have to opt in for the presentation, but Keith said to give you the direct link to the webinar.

Check it out here. It’s 45 minutes, and worth every second.

#2. Get this funnel setup guide. Keith put together a guide on how to set up your tagging so that you can tracking people through your funnels. There are too many people who just have haphazard tracking with no system to it. Garbage In – Garbage Out.

You can get that guide here

#3 Start tracking your data with a free SegMetrics account. To improve your marketing, you need to know what’s going on in it. And you don’t have the time to pull 3 hours of spreadsheets every week. If you do, here’s a guide on how to do it right.

Right now SegMetrics is giving 30% off for 3 months, or for an entire year if you go for the annual plan. I highly recommend using that 14-day free trial to lock in that discount.

Click here to get your 30% off discount now.

We’re less than 45 days from the end of the year. Are you where you thought you would be by now? Will you be there 12 months from now?

Marketing is tough. It’s even tougher when you don’t have a roadmap.

Click here to get started now.

Check them out. You won’t be disappointed.

[ SIGN OFF ]

Swipe Social


John DataMan @databeatsopinion

.@harisenbon79 over at SegMetrics shared this presentation with me last week, and I have to say his strategy for condensing something as complicated as lead value down to easy-to-understand and actionable tactics is amazing. LINK

42    42    42
John DataMan @databeatsopinion

If you haven't checked out the tagging guide that @harisenbon79 from SegMetrics released to show you how to organize and track leads through your marketing funnels, you should check it out. His guides are seriously choice. LINK

42    42    42
John DataMan @databeatsopinion

Learn the difference between actionable KPIs and “Feel Good” numbers that don’t improve your marketing in this presentation by @harisenbon79 over at SegMetrics LINK

42    42    42
John DataMan @databeatsopinion

Successful online marketers do a few things differently when they look at their marketing funnels. If you're looking to increase your lead value (and lower your acquisition costs from ads), you need to check out this presentation by @harisebon79 over at SegMetrics. LINK

42    42    42
John DataMan @databeatsopinion

"Your ad reporting is telling you the truth" and 6 other falsehoods that marketers believe. Check out this presentation by @harisenbon79 over at SegMetrics to learn how to get over the number-one hurdle that marketers struggle with when optimizing their funnel. LINK

42    42    42
John DataMan @databeatsopinion

Keith, founder of SegMetrics is giving out a huge discount — 30% off for 3 months, or up to an entire year! They've got a 14-day free trial, so lock in that discount now! LINK

42    42    42
John DataMan @databeatsopinion

SegMetrics just upped their game. They're doing free kickoff onboarding for everyone who signs up during their latest promotion. Keith is going to help a ton of people get their funnels up and running. Check it out before the offer's gone! LINK

42    42    42
John DataMan @databeatsopinion

Marketing is tough. It’s even tougher when you don’t have a roadmap. That's why RIGHT NOW SegMetrics is giving out a 30% discount for up to an entire year! They have a 14-day free trial, so lock in that discount. LINK

42    42    42

Material & Offers