Triple Black Friday Event

Don’t miss this week’s webinar from Keith Perhac. He is one of the top marketing automation consultants who has worked with clients like Eben Pagan, Ramit Sethi and more, building and improving multiple 7 and 8-figure marketing systems. In this lesson he will show you how to understand and improve the cost of of leads coming into your funnel.

You can watch the presentation NOW, for the rest of this week.

LINK

In this hands-on presentation, Keith is going to walk you through the exact steps you need to take to understand how much it’s costing you to acquire leads (here’s a hint: don’t believe Facebook’s reporting), and how to increase your lead value.

(Here’s a hint: don’t believe Facebook’s reporting)

I’ve watched the presentation, and it’s not just hand-wavy high-level ideas — it’s crunchy, specific, actions you can take right now to improve your lead value.

You’ll learn the difference between actionable KPIs and “Feel Good” numbers that don’t improve your marketing.

If you’re interested in improving your marketing funnels, you’ll discover a new way to think about outlining and creating your marketing funnels that grow with you, so you never get hamstrung by your marketing as you grow.

Keith shared this presentation with me last week, and I have to say his strategy for condensing something as complicated as lead value down to easy-to-understand and actionable tactics is amazing.

I think this presentation can help a lot of marketers, whether or not you’re currently running online ads.

You can use this link to register and watch the video:

LINK

See you there!

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P.S. Check out Keith’s Ultimate Tagging Guide. It shows you how to organize and track leads through your marketing funnels, something many marketers make a mess of.

LINK

Successful online marketers do a few things differently when they look at their marketing funnels.

In this week’s new presentation, Keith Perhac from SegMetrics is going to walk you through the unique way that successful marketers look at how they bring new leads into their funnel.

And he should know — Keith has worked with some of the top names in the industry, and through SegMetrics understands the trends of over 55 million marketing leads over 483,000 campaigns.

If you’re looking to increase your lead value (and lower your acquisition costs from ads), this presentation is ideal for you.

Especially with ad competition driving up prices, right now is the perfect time get an advantage by understanding how to slice & dice your leads so that you understand exactly what turns your leads into customers.

In this limited-time presentation, Keith is going to show you:

• How to turn visitors into Leads and turn leads into Customers with two simple core metrics
• An easy way to think about outlining and creating your marketing funnels so you can get it done fast, and right
• Understand the difference between actionable KPIs and “Feel Good” numbers that don’t improve your marketing
• Understand how to analyze your funnel at a glance and immediately focus on the touchpoints that improve your sales
• How to get over the number-one hurdle that marketers struggle with when optimizing their funnel
• The 6 ways that your ad reporting is lying to you
• And much, much more…

Keith has worked with hundreds of marketers to build five, six and even seven-figure marketing funnels.

Check out his new presentation. You won’t be disappointed

LINK

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One thing that constantly confounds me is marketers focusing on quantity over quality, on getting more leads instead of higher value leads

Let me explain:

To answer the question “How do we increase revenue” many marketers say “get more people in the funnel!”

And while that’s a great strategy if you have a well-optimized funnel, it’s NOT the most efficient use of your marketing. Why? Because traffic comes in two main categories:

Paid – which costs you money for each lead you bring in

Organic – which is a slow build (either through social, seo or partnerships)

But, you know what’s not slow, and doesn’t cost any more money? Increasing the value of your existing leads.

That’s right — your existing leads are easier to sell to, and more valuable than getting new cold leads. In fact, the probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is just 5-20%.

So plugging the holes in your funnel, and increasing your average lead value, is the quickest and most cost-effective way of increasing sales.

But, it’s hard to judge which ideas are worthwhile until they’re put into practice. That’s why I wanted to share with you what happened when EOFire started analyzing their email funnels.

Analyzing their leads showed that:

• Leads with their “Free Course Lead Magnet” Tags were worth 118% more than people without those Tags
• Leads who had “Automated Webinar” Tags were 243% more valuable than leads who hadn’t registered for an auto-webinar
• Some lead magnets attracted freebie-hunters while some attracted eventual customers

Check out how they did it.

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We’re pretty much still in the thick of it – Black Friday 2020 seems to be even longer (and crazier) than 2019. And as people try to get a jump on the competition, next year will probably be even longer.

As the numbers start rolling in, it’s important to compare to how we’re doing to compared to last year. Because if we’re not improving… well, what are we doing here?

I was working with Keith over at SegMetrics, and he put together a teardown of last year’s Black Friday sales season based on the anonymized data of 39 companies.

What he came up with was the answer to 5 simple questions

1. If Lead Generation during Black Friday Makes Sense
2. Comparing Sales and Revenue
3. Is Black Friday Really Worth It?
4. Moving Black Friday to October
5. Creating Value from Black Friday through Recurring Revenue

Check out the report here

Hope your Black Friday is a successful one!

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Hey there,

If you’re like me, you have millions of emails sitting un-opened from Black Friday. It seems like Black Friday came earlier, and is definitely going to stay later than in years past.

I’m sure next year Black Friday will start in September, to avoid the rush.

I’m not going to take up a bunch of your time, but there’s a special deal that I think you should check out.

It’s no secret that I’m all about systems and improving marketing, but the thing that a lot of people don’t realize is that if you can’t diagnose the problem, you can’t build systems to fix it.

That’s especially true with marketing.

Understanding where your leads come from and how they act in your marketing is the #1 thing you need to know in order to improve your marketing.

I’m a huge fan of SegMetrics for understanding marketing funnels, and right now they’re giving 30% off for 3 months, or for an entire year if you go for the annual plan.

There’s also a 14-day free trial so you can lock in that discount, and make sure you’re getting value (although I’m sure you will).

Click here to get your 30% off discount now.

Not sure that your funnels are ready? Keith, the founder of SegMetrics, has a huge number of courses on how to get actionable steps on improving your marketing funnels.

He’s also offered to get on a kickoff call and help anyone get set up.

Click here to get started now.

Check them out. You won’t be disappointed.

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Look, marketing is tough.

There are a lot of hats to wear, a lot of things keep your finger on, and a lot of elbow-grease followed by a lot of planning.

You can “get by” for a while without really understanding your funnels — I’ve known a number of people who get to 5-figures by the seat of their pants.

But what if you want to go further? Or you’re having trouble getting to that five-figure mark? You need a system, and you need to understand the core of your marketing engine.

I’ve been working with Keith Perhac over at SegMetrics to put together something to kick your marketing funnels into gear.

It’s just three things I want you to do. And if you do them, I know you’re going to improve your marketing.

#1. I want you go watch this presentation that Keith put together. It goes over how you need to look at your funnels in order to improve your marketing. There are some real gems in there, like how watching KPIs won’t improve your business.

Normally you have to opt in for the presentation, but Keith said to give you the direct link to the webinar.

Check it out here. It’s 45 minutes, and worth every second.

#2. Get this funnel setup guide. Keith put together a guide on how to set up your tagging so that you can tracking people through your funnels. There are too many people who just have haphazard tracking with no system to it. Garbage In – Garbage Out.

You can get that guide here

#3 Start tracking your data with a free SegMetrics account. To improve your marketing, you need to know what’s going on in it. And you don’t have the time to pull 3 hours of spreadsheets every week. If you do, here’s a guide on how to do it right.

Right now SegMetrics is giving 30% off for 3 months, or for an entire year if you go for the annual plan. I highly recommend using that 14-day free trial to lock in that discount.

Click here to get your 30% off discount now.

We’re less than 45 days from the end of the year. Are you where you thought you would be by now? Will you be there 12 months from now?

Marketing is tough. It’s even tougher when you don’t have a roadmap.

Click here to get started now.

Check them out. You won’t be disappointed.

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