Lead Attribution

Find What Brings In Your Most Valuable Leads

They say that what gets measured, gets improved. Your business is no different. That’s why SegMetrics tracks your leads’ entire customer journey. You can see every click, every behavior, across multiple devices and platforms, now and for years to come.

Find Out How

Know Your Marketing ROI

It can be tough to know which of your channels are most profitable. SegMetrics gives you the bang for your buck by tracking leads from their very first click, forever.

Track Across All Devices

Wondering if you should market to those on mobile? Desktop? SegMetrics makes it easy by tracking leads across all their devices.

Get Granular With Email

They say the fortune is in the followup. That’s why using powerful UTM parameters, SegMetrics allows you to drill down and see what emails are most profitable.

Pinpoint Accuracy On Where Leads Are Located

Stop wasting ad spend on where your customers are NOT. SegMetrics uses IP4/6 GeoLocation to tell you where your best leads are located.

Advanced Lead Source Reporting


Identify Your Best Marketing Channels

Every marketer knows they have to “buy data” when it comes to running new ad campaigns. What if it doesn’t have to be this way? SegMetrics lets you track ALL your leads, for their entire customer journey, across all platforms, with pinpoint accuracy. No more wasting your ad budget on buying unnecessary “data.”


Get A Complete Picture Of How And When Leads Become Customers

There are lots of ways to attribute leads to different sources. Each has its pros and cons. That’s why with SegMetrics, you can sort based on first-touch, last-touch, and multi--channel attribution models, all with just a click of the mouse - empowering you with the data you need to make smarter marketing decisions.

Not having the visibility in the business that we get in the day-to-day reports through SegMetrics would be pretty scary. If you don’t have daily visibility into your back-end data and you don’t have the right attribution, you’re leaving a ton of money on the table.

We doubled our business since last year.

— Ian Chew — Founding Executive, Seminal

SegMetrics is your complete
marketing analytics toolset in one package

The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you can improve your marketing.


Discover Hidden Pockets Of Revenue

Ever wonder how your organic traffic compares to paid traffic? What if you could see which segments of your organic or paid traffic are doing best? SegMetrics lets you track across all your traffic sources, allowing you to quickly spot previously hidden pockets of revenue and profit for your business.

Learn More About Lead Tracking

SegMetrics has helped us get way more value out of our marketing and provided reports that we could only dream of.

If you want to know where the opportunities are hiding in your customer and subscriber data, SegMetrics will show you.

— Evan Tardy — President of Axe Wellness


Quickly Identify Your Best & Worst Performing Emails

Just because email marketing isn’t as sexy as paid traffic doesn’t mean it shouldn’t be tracked just the same. With SegMetrics, you can track every aspect of your email marketing and automations, and know precisely what customers bought from what emails.

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Find your most profitable lead sources, scale what works and kill what doesn’t.

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