FRACTIONAL CONVERSION OPTIMIZATION

Growth expertise, on demand

Work 1:1 with SegMetrics’ Head of Strategy to uncover conversion gaps, improve funnel performance, and turn your marketing into a scalable growth engine.

Expert Guidance

Tap decades of marketing and analytics experience

Data-Driven Decisions

Learn how to use your marketing data to optimize your business

Strategic Improvements

Unlock the tweaks and tests that can boost your ROI

Trusted by 3,000+ Marketers and Agencies

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What is Fractional Conversion Optimization?

Fractional Conversion Optimization is a flexible consulting service that helps you improve funnel performance — without hiring a full-time CRO lead.

You’ll work 1:1 with SegMetrics’ Head of Strategy to analyze your funnel, identify where leads drop off, and implement targeted improvements to increase conversions and revenue. Choose a 3, 6, or 12-call package. Each session is customized to your goals, tech stack, and marketing mix.

It’s like having a senior CRO strategist in your corner — only when you need them.

Why work with a Fractional Conversion Optimization Lead?

CONVERSION ANALYSIS

Know what’s converting (and why)

Dig into your numbers to see which offers, pages, and audiences are delivering real results. Identify gaps in your performance and find high-leverage opportunities to grow faster.

FUNNEL OPTIMIZATION

Fix the leaks in your funnel

Pressure-test every touchpoint in your marketing funnel. We’ll help you identify and stack improvements to your funnel that steadily improve your metrics.

A/B TESTING

Test smarter, not harder

Get expert guidance on what to test, how to run experiments, and how to interpret the results. We’ll help you build a lean, strategic testing process that turns insights into measurable lifts.

Work with a Fractional Conversion Optimization Lead

Do you have questions?

If you have questions about any of these services, what’s included, or how to get started, reach out to us at support@segmetrics.io.

Joanna Wiebe, CopyHackers

Joanna Wiebe

Founder, Copyhackers

“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”

brandan dubbel

Brendan Dubbels

Senior Partner Manager, Ontraport

“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”

Eben Pagan

Founder, Eben Pagan Training

“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.”

Discover the untapped profits hiding in your marketing

More ways to get help

Discover other ways that SegMetrics can help you make the most of your analytics.
Done-For-You Analytics
Implementation

Our complete solution for getting the maximum return ASAP.

Funnel Roadmapping
& Tagging Framework

We’ll create a comprehensive tracking and reporting strategy for your business.

Dedicated Account Manager

Get 1:1 priority support from a dedicated Account Manager.

Fractional Conversion Optimization Lead FAQ

What is Fractional Conversion Optimization?

Fractional Conversion Optimization gives you direct access to senior CRO expertise—without the commitment of hiring full-time. You’ll work 1:1 with SegMetrics’ Head of Strategy to analyze your funnel, spot drop-off points, and uncover conversion opportunities across your marketing. Get strategic, data-backed guidance to improve your entire customer journey.

You’ll choose a 3-, 6-, or 12-call pack based on your goals. Then, on each call, you’ll work directly with SegMetrics’ Head of Strategy to analyze your performance data, identify weak points in your funnel, and implement conversion strategies that drive measurable results. Every recommendation is personalized to your audience, offer, funnel, and tech stack.

It’s entirely flexible. You choose the call pack that fits your timeline and goals — and space out sessions however you like. Some clients move fast and book calls closer together, others space sessions out over months to track progress and iterate.

Working with a Fractional Data Reporting Lead is ideal for:

  • Founders who want to boost funnel performance without hiring a full CRO or growth marketing team
  • Marketing leads looking to increase ROI from ad spend and improve sales flow
  • Lean teams who want strategic conversion guidance and faster wins

Choose the engagement level that works best for you:

  • 3 Calls ($750) – Perfect for targeted audits and immediate conversion wins
  • 6 Calls ($1,200) – Ideal for input on funnel optimizations and testing strategies
  • 12 Calls ($2,000) – Best for ongoing CRO guidance and performance growth

In addition to Fractional Data Reporting, SegMetrics offers a full suite of professional onboarding and consulting services to help you maximize your analytics setup, including: