Beyond KPIs: Uncovering the High and Low Performers in Your Marketing Funnel

With Keith Perhac

Apr 20th
Presented by

Keith Perhac, Founder of SegMetrics

Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns. SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools.

Join us for this presentation, and you'll discover:

In this presentation, Keith Perhac, Founder and genius mind behind SegMetrics, will share his secrets about how to go beyond the KPIs and mine for gold in your marketing funnels.

Many of us live and die by our KPIs – after all, they are the standard in performance measurement, however, Keith has discovered in his years of deep diving into data that these numbers may actually be obscuring some winners, and some losers, inside your funnels.

Keith will cover the following subjects in depth:

  • Why over-relying on KPIs is actually HURTING campaign performance
  • Why you need to contextualize your numbers with more detailed data segments
  • How to uncover high and low-performing segments that your KPIs kept hidden
  • Share REAL-LIFE examples of how this type of segmentation will change your marketing

Reserve up to 60 minutes for content and Q&A, be ready to take notes and come away with massive value.

Claim your spot below