Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns. SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools.
In this presentation, Keith Perhac, Founder and genius mind behind SegMetrics, will share his secrets about how to go beyond the KPIs and mine for gold in your marketing funnels.
Many of us live and die by our KPIs – after all, they are the standard in performance measurement, however, Keith has discovered in his years of deep diving into data that these numbers may actually be obscuring some winners, and some losers, inside your funnels.
Keith will cover the following subjects in depth:
Reserve up to 60 minutes for content and Q&A, be ready to take notes and come away with massive value.
SegMetrics has helped us get way more value out of our marketing and provided reports that we could only dream of.
If you want to know where the opportunities are hiding in your customer and subscriber data, SegMetrics will show you.
Read the Case Study