Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns. SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools.
In this presentation, Keith Perhac, Founder and genius mind behind SegMetrics, will share his secrets about how to go beyond the KPIs and mine for gold in your marketing funnels.
Many of us live and die by our KPIs – after all, they are the standard in performance measurement, however, Keith has discovered in his years of deep diving into data that these numbers may actually be obscuring some winners, and some losers, inside your funnels.
Keith will cover the following subjects in depth:
Reserve up to 60 minutes for content and Q&A, be ready to take notes and come away with massive value.
We added SegMetrics yesterday to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds.