Beyond the Click: Unleashing the Long-Term Impact of Ads on Customer Journeys

With Keith Perhac

May 25th
Presented by

Keith Perhac, Founder of SegMetrics

Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns. SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools.

Join us for this presentation, and you'll discover:

Discover how to track customer journeys beyond the initial click, revealing valuable insights and measuring lasting ROI. Optimize your marketing funnels by understanding post-click touchpoints and refining strategies. Dive into multi-touch attribution models and allocate credit accurately. Gain actionable insights for data-driven decision-making, optimize ad targeting, and boost ROI. Don’t miss this opportunity to unlock the untapped potential of your ads. Register now and transform your marketing approach!

Keith will cover the following subjects in depth:

  • Uncover hidden data treasures: Track customer journeys beyond the click to reveal the long-term impact of your ads.
  • Measure lasting ROI: Learn to attribute conversions, purchases, and engagement occurring days, weeks, or months after the initial ad interaction.
  • Optimize marketing funnels: Understand post-click customer journeys, identify key touchpoints, and refine strategies for maximum results.
  • Embrace multi-touch attribution: Allocate credit to different touchpoints in the customer journey, informing budget allocation decisions.
  • Actionable insights for decisions: Use customer journey tracking to make data-driven choices, optimize ad targeting and messaging, and boost ROI.

Reserve up to 60 minutes for content and Q&A, be ready to take notes and come away with massive value.

Claim your spot below