Ian is part of the customer success team here at SegMetrics. On the day-to-day, he helps customers get their integrations configured. He also maintains the SegMetrics knowledge base and other learning materials, such as SegMetrics' online training courses.
Join us for this presentation, and you'll discover:
How to shift from analyzing single orders to lifetime value and start aiming for loyal customers
An easy to way to reassess your traffic sources and find what is secretly driving most of your revenue
How to measure middle and bottom of funnel strategies, to test ideas to improve customer retention
What you should measure now that iOS 15 has made open rates meaningless
How to train the ad AIs to bring you more big spenders
Why you should optimize your campaigns for lifetime RoAS in order to maximize your profit margins
And so much more, in this LIVE 30-minute presentation
