Unleashing the Power of UTMs in SegMetrics: Mastering Tracking and Reporting for Data-Driven Insights

With Ian Garoian

May 18th
Presented by

Ian Garoian - Customer Success Specialist

Ian is part of the customer success team here at SegMetrics. On the day-to-day, he helps customers get their integrations configured. He also maintains the SegMetrics knowledge base and other learning materials, such as SegMetrics' online training courses.

Join us for this presentation, and you'll discover:

In this webinar, we will delve into the world of UTMs and how they can greatly enhance your tracking capabilities in SegMetrics.


  • UTM Overview and Why they Work Great for Tracking in SegMetrics: Understand the fundamentals of UTMs and discover why they are a powerful tool for tracking and analyzing your marketing efforts in SegMetrics.
  • Building Links/UTMs with Tracking Links Feature: Learn how to effectively build links and UTMs using the Tracking Links feature in SegMetrics. We’ll walk you through the process step-by-step, empowering you to create robust tracking mechanisms for your campaigns.
  • UTM Naming Convention Best Practices: Discover the best practices for naming your UTMs to ensure consistency and clarity in your tracking efforts. We’ll share expert tips and strategies to optimize your UTM naming conventions for seamless reporting and analysis.
  • Reporting UTMs in SegMetrics: Gain insights into how SegMetrics can provide comprehensive reporting on your UTMs. Explore the various reporting capabilities and discover how to extract valuable data to drive data-driven decision-making.

And so much more, in this LIVE 60-minute presentation!

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