Discover How to Bring in More Leads with SegMetrics and Marketo

Vanessa Copley

We have expanded our integrations, so SegMetrics can now connect with Marketo. You can import all the information about your leads and accounts directly from Marketo into our analytics in minutes.

By connecting your other marketing platforms along with Marketo, you can analyze the full customer journey in one interface. Get an understanding of how every touchpoint affects sales for different customer types and see advanced opportunities to optimise your marketing.

What Is Marketo?

Marketo is a popular solution for lead management and account-based marketing. It has become the trusted platform for thousands of CMOs looking to transform customer experiences by engaging across every stage of complex buying journeys.

Marketo brings together marketing and sales to orchestrate personalized experiences and optimize content across every channel. Users can reach prospects across every channel including email, display, mobile, social, search, and offline to deliver engaging experiences.

How does SegMetrics work with Marketo?

SegMetrics users can connect their Marketo account to get all their data flowing in, such as lead information, behavior tags and account revenue. The data is directly imported without any need to get web developers involved or change link URLs.

Your customer data is then combined with data from your other tools including payment providers and advertising platforms. That allows users to analyze a customer’s entire journey within one dashboard, the full journey from first encounter to ongoing client.

Users can go into detail beyond Marketo’s already great reporting, to see aspects such as how different size leads respond to each touchpoint.

For more information check out our documentation.

Getting Started

All it takes to get started is a quick authorisation:

– Open up SegMetrics and choose Marketo from the integrations page

– Enter the Client Key and Client Secret found in your Marketo user settings

After that your Marketo data will be visible in SegMetrics!

Vanessa Copley


Vanessa Copley is a business automation specialist and the founder of Custom Client Journey. She specializes in client journey management and bringing the human touch to your automated experience. In her free time, she enjoys reading fantasy and horror novels, practicing Tang Soo Do and spending time with her amazing children, the love of her life, and their 15 birds and 2 dogs.

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