Article

Data for the People!

Ryan Johnson
Marketer @ SegMetrics
Data for the People hero image

Today, we’re dropping the price of SegMetrics Essentials — our “just the facts” collection of critical marketing dashboards — in half.

Crazy? Probably.

But we’re serious about bringing the power of marketing analytics to the people. That’s why we started this business.

A word from our founder, Keith Perhac:

Why lower prices?

Over the last 10 years, marketing has become more complicated. More channels… more tools… more competition… more tactics… Throughout it all, we’ve continued evolving to keep turning all that complexity and confusion into clarity.

But we never forgot our roots. All those business owners who know they need to look at their data but don’t have the time to wrangle the critical insights from siloed data across multiple platforms. All those marketers who need clear, trustworthy data to make informed decisions but don’t want to become part-time data analysts to get it.

This is what SegMetrics Essentials is all about.

We automate all of the data collection and analysis. You just log in and get instant, accurate, and actionable insights about your business.

Essentials dashboard gif

Here are just a few of the insights SegMetrics Essentials gives you with a click:

  • Your top performing ads by impressions, clicks, leads and revenue (as well as cost breakdowns at each stage)
  • How many visitors and leads your site brought in, plus the opt-in rate (over any time window)
  • How many leads each of your channels brings in daily (over any time window)
  • How long it takes visitors to opt-in and then become customers (and what percentage of them do)
  • Your top products ranked by revenue or orders
  • The effectiveness of each stage in your customer journey — awareness, acquisition, engagement, purchase, repeat purchase — all broken down by channel
  • Your revenue broken down by first touch channel as well as key segments
  • Average order value
  • Average revenue per customer
  • Which products are commonly grouped together
  • A map of the channels your leads engage with, in order, before they buy
  • And if you offer subscribers, all of the MRR, churn, trial data you need (with instant breakdowns by product, channel, segment and date)

Better data 📊 → Smarter decisions 🧠 → Faster growth 🚀

All of this and more is now available with SegMetrics Essentials — only $95/month.

If you want to micro-optimize your funnels, track individual customer journeys, and build custom dashboards with advanced filtering, we can help with this, too. Check out our SegMetrics Intelligence tier.

But for most businesses, simply having all of the critical data you need, right at your fingertips, is not just good enough — it’s game-changing.

Our 14-day free trial gives you unlimited access to both tiers, with your own data. See for yourself.

Stop marketing in the dark and start accelerating your results with SegMetrics.

 


Ryan Johnson

Marketer @ SegMetrics

Ryan Johnson is a content strategist and product marketing manager with over 15 years experience bringing brands and products to life with integrated editorial and sales collateral, value-based messaging, and GTM strategies.


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