"Email isn't dead. You're just doing it wrong."
That’s what Jason Resnick discovered after watching clients with 500,000 subscribers barely crack five figures while others with just 150 people generate six figures.
The difference? Stop treating your email list like a fishing trawler dragging a massive net through the ocean. Use it like the personal connection it was meant to be. (And yes, that can still be automated.)
In this episode of Data Beats Opinion, SegMetrics founder Keith Perhac sits down with email automation expert Jason Resnick, founder of NurtureKit. They dive into the strategy, psychology, tracking and quirks of advanced automation.
Resnick shares what’s working today in the world of email marketing.
Meet Jason Resnick
Jason Resnick is the founder of NurtureKit. He helps course creators transform their email marketing through strategic automation and segmentation. With a background in development and psychology, Jason has spent nearly a decade perfecting email systems that generate big returns — even from small lists. He’s also a Certified Kit Expert.
Connect with Jason on LinkedIn or via NurtureKit.
Show Notes
[00:00] Intro and Jason Resnick’s origin story
[03:01] The power of using psychology in your marketing
[06:05] Buy buttons that sidestep objections
[07:28] Optimizing your marketing via segmentation
[12:23] Ads aren’t performing anymore. What is working?
[16:20] The metrics that matter most
[17:58] Advanced email automation tracking
[24:17] Lessons that apply multiple marketing tools
[28:56] Inside Creator QuickStart
[29:54] How to market as an expert
[33:46] Overcomplicating funnels
[35:50] Understanding the flow of a subscriber
[38:40] The value of email
[43:43] The most important metric in email
[48:30] How to find Jason Resnick
Tools & Resources Mentioned
- Email Service Providers: Kit (ConvertKit), ActiveCampaign, Klaviyo, Beehive, MailChimp, AWeber, Drip, Keap
- Course: Creator QuickStart (Jason’s course on email automation)
- Analytics: SegMetrics
- Payment Processing: Stripe
- Ad Platforms: Facebook Ads, Google Ads, Instagram Ads
- Automation Tools: Zapier
About Data Beats Opinion
Data Beats Opinion is SegMetrics’ monthly podcast exploring what’s actually working in growth and marketing today. Host Keith Perhac, founder of SegMetrics, sits down with domain experts to uncover practical strategies you can implement — not just theory.
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