
Why Use Marketing Attribution Software When AI Can Just Pull My Data?
Short answer: AI can reason about marketing data. It cannot record it. So will AI marketing attribution work for me?…
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Facebook and Google have very slick interfaces. But just as you shouldn’t automatically trust someone in a suit, you shouldn’t blindly trust their data.
Google and Facebook have terrible attribution accuracy and short attribution windows, so measuring your ad performance is impossible with their tools. Not that they tell you this inside their dashboards.
SegMetrics gives you unbiased, accurate and lifetime attribution data for your ads (and the rest of your marketing, too). Every dollar of ad revenue is tracked without any greedy attribution or double counting.
Now, with our new and improved Chrome extension, you can get accurate ad data for your ads, campaigns, and ad groups — right inside your Google and Facebook dashboards.
You can also toggle between First Engagement and Last Touch attribution models. And change the metrics you want to view inside the extension, including leads, lead value, ROAS, revenue and more.

With SegMetrics’ Chrome extension, you can start managing your ad campaigns the right way. That means:
And with our new Chrome extension, you can see everything right inside your Google and Facebook ad platform.
How to set up the SegMetrics Chrome extension**
Here’s how to get up and running with the SegMetrics Chrome extension:
And that’s it!
We’ll automatically pull in the accurate data from your SegMetrics account that matches the fields you’re looking at in Google or Facebook’s ad managers.
If you have a SegMetrics account then go ahead and install the Chrome extension.
Or if you’re not yet a user, go ahead and grab yourself a 14-day free trial.

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Start your 14-day free trial of SegMetrics today!