Most marketers can identify their buyers, but what if you could uncover the DNA of your best customers? Then repeat that success across all channels and campaigns?

When you know what all your best customers have in common, not to mention what your worst leads have in common, your targeting and messaging get a lot more powerful.

In this video, I’ll show you how to uncover high LTV and repeat purchase customers so you can start scaling your profitability.

For most marketers, because marketing data is siloed in different tools, optimization gets siloed too.

• Take emails you can see, opens and clicks in your email provider. So emails get optimized for opens and clicks, not revenue.
• Take ads. Ad platforms like Facebook and Google have terrible attribution and short attribution windows. That means they can show you impressions and clicks, but their sales data has more holes than Swiss cheese.
• The same is true for your social channels, webinar systems, and your content marketing. Each channel tends to get optimized for its own data, not lifetime value.

This is where a tool like SegMetrics can completely change your marketing strategy. With SegMetrics, you can bring all that data into a single source of truth to unlock full funnel, cross-platform, lifetime attribution. It’s like getting x-ray glasses into what is and isn’t working at every stage of your marketing.

Let me show you how: Let’s jump into SegMetrics to discover your high LTV and repeat purchase customers. For this, we’ll take a look at the orders report your go-to for uncovering your most valuable customers.

Start by using the contact LTV filter to find your highest spenders. These are the customers driving the most revenue. Just input two values that you consider to be high LTV, and just like that, we have a list of your best customers.

Next, you can apply the total invoices filter to spot repeat buyers. These are the buyers that keep coming back.

Now click on the customer metric to see a list of all your high value repeat customers. You can even go a step further and click on any of the customer email addresses to open their customer profile.

You can see everything from page visits, ad clicks, products purchased, and much more.

Next, take a look at the top sources widget. These are the channels bringing in your best customers. The top products widget tells you which products are purchased most frequently by these customers.

And don’t forget to take a look at the product Orbit widget. It tells you which products are purchased most frequently, one after the other. This can give you valuable insight into which products you can offer as upsells or downsells to your customers.

With SegMetrics, you never have to guess about what’s working. You can take all of your best customers and see everything that brought them in.

So why is this so powerful? Because when you can see what’s attracting your best customers, you can double down on all of those tactics. Likewise, when you see what’s attracting tire kickers that are wasting your time and money, you can stop using those tactics. That means better returns with less effort.

SegMetrics isn’t just another analytics tool, it’s your roadmap to profitable marketing.