Quick Overview: SegMetrics vs Hyros
Hyros attributes your visitors with click data based on browser events, cookies and IP geo-location. SegMetrics’ attribution goes one step further to give you more detailed, robust data.
SegMetrics ties every interaction to our contact journey, pulled directly from the CRMs and shopping carts you already use, and further enhanced by our detailed fingerprinting. Track customers through every step in your marketing funnel – across devices, both offline and on.