Alternative to MixPanel

Looking for a MixPanel alternative?

Marketers like you upgrade to SegMetrics to get 100% clarity on where their leads come from, how they act, and how much their marketing is really worth. Get a handle on the KPIs that matter most for your marketing funnels.

Built by marketers, for marketers.

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Just a few of the companies improving their marketing with SegMetrics

How does SegMetrics
Compare to MixPanel?

Every serious marketer needs to rely on real-time, accurate data. And it’s why so many are choosing SegMetrics instead of MixPanel. And while MixPanel delivers many great features, one of its glaring issues is that it’s very hard to have it track revenue. 

Because of that, it becomes nearly impossible to get the data that tracks the true health of your business: Customer Lifetime Value, Real Lifetime Lead Value, and more.

These metrics matter. 

Without them, you can never truly scale on paid traffic. That’s where SegMetrics shines and picks up where MixPanel leaves off. With SegMetrics you get a complete picture of your entire business – from how every conversion point in your funnel is performing, to the overall health of your business. 

Also, ease of installation is a big differentiation point. With MixPanel, you need a dev team to set it up and configure it correctly. One small mistake or wrong move, and your data will be skewed and inaccurate. That’s why SegMetrics does all the heavy lifting automatically for you, because it was designed from the ground up to work with the tools that marketers are already using.

This is why  with SegMetrics, you can truly scale your paid traffic with confidence. You get powerful features like advanced lead tracking and revenue attribution that give you pinpoint accuracy as to which ad dollars are giving you the best ROI, allowing you to scale your winners and cut the rest, making it easy to optimize every penny of your ad spend. 

As great as it is, MixPanel doesn’t make it easy to get all  this tracking and functionality. That’s why marketers and business owners are choosing SegMetrics instead. 

It gives you a single, customizable dashboard that gives you a clear look into the aspects of your business that matter. Plus it’s a breeze to install and use.


Real Lifetime Lead Values

Know the value of your leads based on who they are and what they do.

No metric is more powerful than Lead Value for measuring the success of your marketing automation, traffic sources, webinars and more.

Powerful List Segmentation

Create reports and segments based on tags, campaign, lead source, and much more. It's never been easier to see how many people take a certain action — like click an email link or opt in for a specific offer — and how those actions lead to revenue.

The Metrics that Matter

SegMetrics was built to power the biggest names in the industry. Get the metrics that actually matter to your business — instantly.

And since we work with your existing data, you can start getting real value in as little as 5 minutes.


SegMetrics deciphers the data so you don’t have to.

We built SegMetrics to be reliable, simple to set up, and easy to read. Because no matter the size or type of your business, success shouldn’t depend on wrestling some sense out of confusing or conflicting data. Get back to making clear-headed, informed decisions. We’ll handle the numbers.

We added SegMetrics to see if it could find answers to questions a client's had for over a year and that couldn't be put off any longer. It could, and did so within about 30 seconds
Michelle Warner — Strategy Consultant

Lead Insights

See Why Leads Become Customers

Are leads who opened a certain email more likely to buy than those who did not? Does a particular free download lead to bigger purchases? Know how your marketing affects leads and strategically shape your funnel to increase conversion and value.

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Sales Velocity

Track ROI Over Customer Lifetime

Some leads can remain on your list for days, weeks, months or years before becoming customers. SegMetrics tracks your leads’ time-to-purchase and breaks down exactly what caused them to convert. There could be a dormant group just waiting for the right offer.

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Visitor Journey Tracking

Follow Every Step Your Leads Take

Every action a lead takes gives you valuable marketing data. The impact of your marketing depends on how easily you can gather the key metrics for your funnels. See every purchase, page visit, clicked ad, and more - and lets you see it all with the click of a button.

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For all the power that comes with Infusionsoft, it can be a really complicated tool. Reports that should be available with a few clicks just aren't there. With SegMetrics we can see exactly which leads are most profitable and where our biggest opportunities lie. SegMetrics is like your marketing crystal ball.
— Chris Mason — Automation Marketer at Titans of Direct Response

Say Goodbye to Excel Exports

Calculating any of your important metrics in crm is tough.

We mean really tough.

And how confident are you that the numbers you're getting are accurate?

And Hello to Smart Reporting

Take the guesswork out of your marketing. Accurately track the most important metrics related to your marketing campaigns and see how your marketing choices increase (or stall) your growth, with SegMetrics Smart Reporting.

SegMetrics takes the guesswork out. Accurately track the number of contacts added to your crm account every day, week, month and year.

SegMetrics is your complete
marketing analytics toolset in one package

The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you can improve your marketing.

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Rolling Reports

Quickly Identify Trends & Growth

The metrics that drive your business are not static. With Rolling Reports, instantly get advanced reporting on how your Facebook ads did this week, or the month-over-month growth of your evergreen marketing funnels.

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Custom Dashboards

Create a Marketing Control Panel

Whether you need to keep a close eye on MRR, quickly get the Lead Value of all your sources, or any other metric you can think of - SegMetrics fits your reporting needs like a glove. Build custom dashboards in just a few clicks and make getting vital data simple and painless.

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Touchpoint Filtering

Filter Leads by Every Action

Using SegMetrics' advanced tracking features allows you to slice and dice your lead segments by any action that they've taken through your marketing campaigns. Find people who have clicked on a specific ad, viewed a page, downloaded a PDF, gotten on a sales call, or any combination of the marketing touchpoints that make up your customer journey.

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Get Started in Less than 5 Minutes

Find your most profitable lead sources, scale what works and kill what doesn’t.

Start Your 14-Day Free Trial

Its easy to bet on the winners when you know who they are