Go beyond standard UTM tracking.Follow your leads through every step of the funnelwith 100% accuracy.
SegMetrics gives you an independent source of attribution data, which includes LTV from subscriptions and repeat purchases.
Wicked Reports ties your LTV attribution back to top of funnel, helping you find which channels and campaigns bought in revenue.
SegMetrics will automatically send feed conversion data back to Facebook and Google’s AIs so that they can optimize the audience targeting.
Wicked Reports integrations sends through conversion data to teach the ad platforms about sales outside their attribution windows.
SegMetrics helps you analyze your bottom and middle of funnel through the contact tags in your email platform.
Wicked Reports is focuses on optimizing traffic sources, without middle-of-funnel tag tracking once you have attracted a lead.
Measure the revenue from your webinar and analyze how it performed with different groups of leads, even further down your funnel.
Attendance for webinar tracking is based on browser events, instead of native platform integrations.
Revenue numbers shouldn’t include failed purchases. That’s why SegMetrics shows you your cancellations and their marketing journeys.
Wicked Reports will try to track refunds, but without a dedicated area to show you the data.
With SegMetrics you can split test your email nurture sequences to see how they affect revenue.
The lack of tag filtering means that you are unable to test mid-funnel strategies.
Advanced filtering options means you can explore which upsells, cross-sells, tripwires or follow-up offers work best for your audience.
The tripwire report lets you analyze the LTV generated after customers buy a particular product.
SegMetrics tracks all of Google’s campaign styles, including the new Performance Max option.
Wicked Reports works with the traditional Google campaigns, such as manual search campaigns.
If you currently use Wicked Reports and would like to switch over to SegMetrics, you CAN… AND keep all your historical data! When you connect your integrations to SegMetrics, this will bring in the historical data from the integrations (but click data won’t automatically be imported). No worries! Wicked Reports has a click export feature that will allow you to export ALL the click data from Wicked Reports and then import the data into SegMetrics. You will then have all the historical data you need within SegMetrics.
Find your most profitable lead sources, scale what works and kill what doesn’t.
Its easy to bet on the winners when you know who they are
Configure a Custom Segment based on the Tags people have (or don’t have), Campaign, Lead Source, Referring URL and Products. Now you’ll get critical metrics -- New Leads, Revenue, Lead Value and more -- for just the people in the Segment you’ve created.
It’s never been easier to get valuable metrics for specific segments of your leads! See who clicks an email link or opt in for a specific offer – and how those actions lead to revenue.
The metrics that drive your business are not static. With Rolling Reports, instantly get advanced reporting on how your Facebook ads did this week, or the month-over-month growth of your evergreen marketing funnels.
Keep your pulse on the leads and campaigns that make your business money.
SegMetrics is ON FIRE!! It is hands down the best analytics tool for marketers.
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