Alternative to
Wicked Reports

Go beyond standard UTM tracking.
Follow your leads through every step of the funnel
with 100% accuracy.

Wicked Reports
Just a few of the companies improving their marketing with SegMetrics

How does SegMetrics
Compare to Wicked Reports?

Wicked Reports

Link-based tracking with JavaScript requires time-consuming, manual setup that can let leads slip through the cracks. And say goodbye to your legacy data.


No extra work —integrates directly with all your marketing platforms to track leads through links, tags and funnels. Get started is as little as 5 minutes, and start focusing on the metrics that matter.

Track Leads with Wicked Links

Wicked Report's tracking systems requires all links to use special Wicked Tagging values — your existing links won't track. Tracking multiple funnels or complex sales processes may require you to update hundreds of links just to get up and running.

Track Everyone, Automatically

SegMetrics uses your existing links to power your analytics.

No need to update any links (unless you want to), and you can start reading in new data right away.

Filter & Segment by Date

Wicked Report's Advanced Filtering features lets you slice and dice your data — by date... and that's all. Want to dive into specific sub-sets and cohorts? Maybe next time.

Advanced Filtering on Everything

SegMetrics gives you the ability to define your cohorts however you want. Filter based on the Tags people have (or don’t have), Campaign, Lead Source, Referring URL, Products and much more.

Up and Running in Two Weeks

Wicked Reports’ proprietary tagging system means you shouldn’t expect to get up and running any time soon. The mandatory kickoff call will teach you how to create new links, update all your campaigns, and how to set up your tools to work with Wicked Reports. Then you still need to wait for the data to start coming in.

Up and Running in 5 Minutes

SegMetrics imports all your existing contact and sales data so you can start finding the real value of your marketing lists right away. We believe in getting real, actionable data, as fast as humanly possible.

Link-Centric Tracking

Wicked Reports uses their proprietary link tracking system to monitor leads as they go through your campaigns. This means that any marketing pages MUST use those specific links, or the leads won't be tracked.

Tag, Link & Organic Tracking

SegMetrics lets you track all your leads — regardless of where they came from.Track visitors that find your site through organic SEO traffic, affiliates and more. Get the real status of any lead in any campaign, even if they never click on a link.

Data-Specific Reports

Get access to 10 KPIs that only focus on one specific area of your business.

Unlimited Custom Segments

Get insight into every aspect of your business with access to over 30 KPIs, 8 different in-depth reports, and the ability to filter those reports by 20 different attributes. Slice and dice your data however your business needs dictate.

No Saved Reports

Wicked Reports doesn’t let you save specific reports and revisit them later. Why would you not be able to save a report that's important to your business, we’re not sure.

Save Your Reports & Segments

Found the data you need on a weekly or monthly basis? Save the report and quickly find it again from your dashboard, as well as in your weekly email report.

Relies Solely on JavaScript

Ever suspected the numbers in Google Analytics or VWO didn't match your actual lead generation numbers? We all have. That's because most analytic platforms like Wicked Reports rely on tracking page views with JavaScript. Ad blockers, older browsers, and disabling Javascript will all make users invisible.

Relies on Your Marketing Data

SegMetrics gives you 100% accurate data — otherwise what's the point? Our revenue and funnel tracking systems rely on your existing data, and a reliable JavaScript/Image hybrid solution to track page views and links.

Get Started in Less than 5 Minutes

Find your most profitable lead sources, scale what works and kill what doesn't.

Start Your 14-Day Free Trial

Get started in under 5 minutes.

Report on Specific Cohorts

Configure a Custom Segment based on the Tags people have (or don’t have), Campaign, Lead Source, Referring URL and Products. Now you’ll get critical metrics -- New Leads, Revenue, Lead Value and more -- for just the people in the Segment you’ve created.

It’s never been easier to get valuable metrics for specific segments of your leads! See who clicks an email link or opt in for a specific offer – and how those actions lead to revenue.

Quickly Identify Trends to See How Your Business is Growing

The metrics that drive your business are not static. With Rolling Reports, instantly get advanced reporting on how your Facebook ads did this week, or the month-over-month growth of your evergreen marketing funnels.

Keep your pulse on the leads and campaigns that make your business money.

Get Started in Less than 5 Minutes

Find your most profitable lead sources, scale what works and kill what doesn't.

Start Your 14-Day Free Trial

Get started in under 5 minutes.