First off is the price. You can
start a free 14-day trial of SegMetrics right now after which your pricing starts at just $175/month. If you’re curious about trying out Wicked Reports, you’ll need to schedule a demo call to get started, and their introductory pricing starts at $250/month.
Then comes the full-funnel focus. Wicked Reports focuses on helping you optimize your top of funnel traffic sources, without middle-of-funnel tag tracking.
SegMetrics offers you full-funnel optimization, helping you analyze the top, middle, and bottom of your funnels through the contact tags in your email platform.
But the biggest difference lead-source attribution. Both Wicked Reports and SegMetrics attribute sales back to the lead source. But
only SegMetrics shows you how every step of your nurture sequence impacts your revenue, whether it’s an email or sales call.