Alternative to
Wicked Reports

Go beyond standard UTM tracking.
Follow your leads through every step of the funnel
with 100% accuracy.

Wicked Reports
Just a few of the companies improving their marketing with SegMetrics

How does SegMetrics
Compare to Wicked Reports?


Independent LTV attribution

SegMetrics gives you an independent source of attribution data, which includes LTV from subscriptions and repeat purchases.

Wicked Reports

Wicked Reports ties your LTV attribution back to top of funnel, helping you find which channels and campaigns bought in revenue.

Conversion Feeder

SegMetrics will automatically send feed conversion data back to Facebook and Google’s AIs so that they can optimize the audience targeting.

Offline Conversions

Wicked Reports integrations sends through conversion data to teach the ad platforms about sales outside their attribution windows.

Full Funnel Optimization

SegMetrics helps you analyze your bottom and middle of funnel through the contact tags in your email platform.

Top of Funnel Focused

Wicked Reports is focuses on optimizing traffic sources, without middle-of-funnel tag tracking once you have attracted a lead.

Webinar Attendance

Measure the revenue from your webinar and analyze how it performed with different groups of leads, even further down your funnel.

Web-based Webinar Tracking

Attendance for webinar tracking is based on browser events, instead of native platform integrations.

Track Refunds and Cancellations

Revenue numbers shouldn’t include failed purchases. That’s why SegMetrics shows you your cancellations and their marketing journeys.

Limited Refund tracking

Wicked Reports will try to track refunds, but without a dedicated area to show you the data.

A/B Test Nurture Strategies

With SegMetrics you can split test your email nurture sequences to see how they affect revenue.

Web-Only Mid-Funnel Analysis

The lack of tag filtering means that you are unable to test mid-funnel strategies.

Find Your Best Upsells

Advanced filtering options means you can explore which upsells, cross-sells, tripwires or follow-up offers work best for your audience.

Tripwire Reports

The tripwire report lets you analyze the LTV generated after customers buy a particular product.

Track Google’s Performance Max

SegMetrics tracks all of Google’s campaign styles, including the new Performance Max option.

Traditional campaigns only

Wicked Reports works with the traditional Google campaigns, such as manual search campaigns.

If you currently use Wicked Reports and would like to switch over to SegMetrics, you CAN… AND keep all your historical data! When you connect your integrations to SegMetrics, this will bring in the historical data from the integrations (but click data won’t automatically be imported). No worries! Wicked Reports has a click export feature that will allow you to export ALL the click data from Wicked Reports and then import the data into SegMetrics. You will then have all the historical data you need within SegMetrics.

Get Started in Less than 5 Minutes

Find your most profitable lead sources, scale what works and kill what doesn’t.

Start Your 14-Day Free Trial

Its easy to bet on the winners when you know who they are

Real-Time Cohort Filters

Report on Specific Cohorts

Configure a Custom Segment based on the Tags people have (or don’t have), Campaign, Lead Source, Referring URL and Products. Now you’ll get critical metrics -- New Leads, Revenue, Lead Value and more -- for just the people in the Segment you’ve created.

It’s never been easier to get valuable metrics for specific segments of your leads! See who clicks an email link or opt in for a specific offer – and how those actions lead to revenue.

Custom Dashboards

Quickly Identify Trends to See How Your Business is Growing

The metrics that drive your business are not static. With Rolling Reports, instantly get advanced reporting on how your Facebook ads did this week, or the month-over-month growth of your evergreen marketing funnels.

Keep your pulse on the leads and campaigns that make your business money.

Get Started in Less than 5 Minutes

Find your most profitable lead sources, scale what works and kill what doesn’t.

Start Your 14-Day Free Trial

Its easy to bet on the winners when you know who they are