Slice & dice leads on any value or event
Discover what turns leads into customers
Build & share reports with your team
Advanced lead and revenue attribution
Invite your team, manage all your accounts
See where your most valuable leads come from
Get your real RoAS over all your campaigns
Understand a customer's entire lifetime value
Monitor retention rates, MRR, Churn and more
Visualize how your customers increase in value
Evaluate your marketing Split Tests
UTM tracking for your marketing campaigns
Pretty links & tracking done right
Full support documentation for SegMetrics
Reporting & Data API for Developers
Get the latest on improving your marketing
Go beyond standard UTM tracking.Follow your leads through every step of the funnelwith 100% accuracy.
No extra work —integrates directly with all your marketing platforms to track leads through links, tags and funnels. Get started is as little as 5 minutes, and start focusing on the metrics that matter.
Wicked Report's tracking systems requires all links to use special Wicked Tagging values — your
existing links won't track. Tracking multiple funnels or complex sales processes may require you
to update hundreds of links just to get up and running.
SegMetrics uses your existing links to power your analytics.
No need to update any links (unless you want to), and you can start reading in new data right away.
Wicked Report's Advanced Filtering features lets you slice and dice your data — by date... and that's all.
Want to dive into specific sub-sets and cohorts? Maybe next time.
SegMetrics gives you the ability to define your cohorts however you want.
Filter based on the Tags people have (or don’t have), Campaign, Lead Source, Referring URL, Products and much more.
Wicked Reports’ proprietary tagging system means you shouldn’t expect to get up and running any time
soon. The mandatory kickoff call will teach you how to create new links, update all your campaigns,
and how to set up your tools to work with Wicked Reports. Then you still need to wait for the data
to start coming in.
SegMetrics imports all your existing contact and sales data so you can start finding the real value of
your marketing lists right away. We believe in getting real, actionable data, as fast as humanly
Wicked Reports uses their proprietary link tracking system to monitor leads as they go through your
campaigns. This means that any marketing pages MUST use those specific links, or the leads won't be
SegMetrics lets you track all your leads — regardless of where they came from.Track visitors that find
your site through organic SEO traffic, affiliates and more. Get the real status of any lead in any
campaign, even if they never click on a link.
Get access to 10 KPIs that only focus on one specific area of your business.
Get insight into every aspect of your business with access to over 30 KPIs, 8 different in-depth
reports, and the ability to filter those reports by 20 different attributes. Slice and dice your
data however your business needs dictate.
Wicked Reports doesn’t let you save specific reports and revisit them later. Why would you not be able to save a report that's important to your business, we’re not sure.
Found the data you need on a weekly or monthly basis? Save the report and quickly find it again from your dashboard, as well as in your weekly email report.
Ever suspected the numbers in Google Analytics or VWO didn't match your actual lead generation
numbers? We all have. That's because most analytic platforms like Wicked Reports rely on tracking
SegMetrics gives you 100% accurate data — otherwise what's the point? Our revenue and funnel
views and links.
Find your most profitable lead sources, scale what works and kill what doesn’t.
Its easy to bet on the winners when you know who they are
Configure a Custom Segment based on the Tags people have (or don’t have), Campaign, Lead Source, Referring URL and Products. Now you’ll get critical metrics -- New Leads, Revenue, Lead Value and more -- for just the people in the Segment you’ve created.
It’s never been easier to get valuable metrics for specific segments of your leads! See who clicks an email link or opt in for a specific offer – and how those actions lead to revenue.
The metrics that drive your business are not static. With Rolling Reports, instantly get advanced reporting on how your
Facebook ads did this week, or the month-over-month growth of your evergreen marketing funnels.
Keep your pulse on the leads and campaigns that make your business money.
SegMetrics is ON FIRE!! It is hands down the best analytics tool for marketers.
Read the Case Study