How to Make The Most Out Of Your Advertising Spend
Group your keywords into the different types of intent. These are:
Once you understand which keywords represent which part of the sales funnel, you can group your keywords accordingly.
Next, design your Google Ads and Landing Page to be specific to the stage that the person is at. A highly useful and content rich page with a Lead Magnet that addresses the problem your prospect is researching can significantly lower your CPC and increase your conversion rate once that person is ready to buy.
Experiment with different Match Types of your search keywords in Google Ads to increase performance. You can choose between:
You can discover a lot more relevant keywords that generate a positive return on investment while still maintaining more control than a Broad match type. You can learn more about this match type here.
Make sure that you have proper conversion analytics set up so that you can turn off any keywords that don’t produce results and keep only the keywords that produce profits.
Not all customers are created equal. Dive into your lead magnets and ads, and investigate which advertisement brought in the highest ROI not only on the front end, but in total which includes the back end too. Some ads produce positive ROI on the first purchase but those customers don’t come back again. They’re just first time buyers. Other ads have very low conversion numbers on the front end but they keep coming back over and over again to buy more.
Once you have insight on what the lifetime customer value your ads are bringing in, you can crank up the relevant ads and outspend your competitors.
After signing up for their Free Trial of SegMetrics, the Dr. Axe team was able to see the value of their lead magnets for the first time — and, because SegMetrics plugs directly into all of their platforms.
The Axe Wellness team can now tell which exact lead magnets were generating the most revenue and which leads were most valuable at a glance.
In fact, the Axe Wellness team discovered something very interesting.
The 20,720 “Essential Oils” lead magnet generated $263,794 in revenue. That gives them an average lead value for leads of $12.73.
If we compare those numbers to their other segments we see that “Health” generated 12,687 new leads, with a Lead Value of $11.72 and “Fitness” generated 4,136 new leads at a lead value of $18.82.
Finally… the “Recipes” generated 9,055 new leads at the highest average value per lead, with an average value of $19.26!
“Mind. Blown,” said Evan Tardy, President of Axe Wellness, after seeing this data. “This will definitely impact our product development.”
This means that each “Recipes” lead is WORTH 64% MORE than each “Health” lead despite the “Recipes” category generating 3,632 fewer leads.
The Axe Wellness team would never have noticed this without SegMetrics. This goes to show why data like this is important. You need to look beyond just leads growth when measuring the success of your marketing efforts.
SegMetrics has helped us get way more value out of our marketing and provided reports that we could only dream of.
If you want to know where the opportunities are hiding in your customer and subscriber data, SegMetrics will show you.
— Evan Tardy — President of Axe Wellness
Every action a lead takes gives you valuable marketing data. The impact of your marketing depends on how easily you can gather the key metrics for your funnels. See every purchase, page visit, clicked ad, and more – and lets you see it all with the click of a button.
Define your cohorts based on what your customers are doing through the marketing funnel, and find the segments that make you money, and those that don’t. Go beyond top-level dashboards to find your most valuable cohorts.
As marketers, our most impactful insights come from those “Huh, that’s weird” moments. SegMetrics’ explorative reports lets you filter and break down your cohorts in realtime, letting you find the segments that are working, and the ones that aren’t.
Once you’ve identified the cohorts you want to monitor, save your reports, or put them on your live dashboards to keep tabs on their performance.
We built SegMetrics to be reliable, simple to set up, and easy to read. Because no matter the size or type of your business, success shouldn’t depend on wrestling some sense out of confusing or conflicting data. Get back to making clear-headed, informed decisions. We’ll handle the numbers.
— Michelle Warner — Strategy Consultant
Easily connect your marketing platform with your ecommerce and all the other tools you use, including Infusionsoft, Ontraport, ActiveCampaign, Google Ads, Facebook, MailChimp, Klaviyo and much more. Contacts are automatically connected through each of your systems, so you can follow your leads through their entire journey, no matter where it takes them.
What gets measured gets improved, and the more visible, the more they improve. SegMetrics’ dashboard and team features keep your core KPIs at top of mind, and alert you if things start to slip.
Whether you need to keep a close eye on MRR, quickly get the Lead Value of all your sources, or monitor leads as they go through your funnel – SegMetrics fits your reporting needs like a glove. Build custom dashboards in just a few clicks and get the vital data you need to improve your marketing.
(as of May 20th, 2020 12:37 AM)
Online marketing is more competitive than ever, which means it’s critical to understand which of your lead sources and marketing funnels are bringing you the best return on your marketing efforts, and which are a waste of time and money. See other marketers like you that are already using SegMetrics to optimize their marketing.
— Marcus Blankenship — Executive Coach
The SegMetrics support team has extensive experience working closely with marketers and agencies to solve their reporting needs. If you have a questions about your data, or a report you’re looking to build reach out to our team. We’ll help resolve it ASAP – even if it’s technologically convoluted or completely specific to your business.
SegMetrics’ reporting is always improving, and gaining new features every month. Our world-class development and analytics team is constantly working to make reporting easier, effective, and more reliable.
— Chris Mason — Automation Marketer at Titans of Direct Response
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