Lead insights
Welcome From Common Thread Collective!
Ready to Stop Wasting Your AdSpend?
Ecommerce Merchants and Marketers: Go beyond the first click to unlock your long-term ROAS. Get started with a FREE 14-day free trial of SegMetrics.
Plus, as an exclusive discount for Common Thread Collective readers, enjoy a 30% discount on SegMetrics Essentials for your first 3 months when you use the special links on this page!
SegMetrics: built for marketers.

Half of your ecommerce marketing is wasted. Do you know which half?
Generally, they’re mixed into the “customers” pile, where they join all your other customers who came in from… who knows where.
And this creates a huge missed opportunity for your store.
You already know that clicks from different campaigns convert to purchases at different rates. That’s one of the key metrics people consider when optimizing their ads and ad spend.
In the same way, customers from different campaigns become repeat buyers at different rates, which means that your actual return on ad spend could be 2x, 5x, or even 10x times higher than you think.
Lifetime value is crucial, as repeat buyers are the lifeblood of any e-commerce store, but this metric can’t be seen in Facebook or Google’s attribution.
Which means that when you turn off the ‘underperforming’ ad campaign with a low ROAS, you could be turning off ads that would have been worth thousands of dollars for your store.
And that’s where SegMetrics Essentials for Ecommerce comes in.
SegMetrics lets you track the total lifetime value of your visitors, contacts, and customers through multiple purchases, offline purchases, and more, all the way back to the ad they clicked on.
This lets you find the ads that bring in loyal customers, so you can stop pouring money into campaigns that only attract one-time buyers.
And our new SegMetrics Essentials, is designed from the ground up for ecommerce stores. Here’s how easy it is for you to get started:
- Connect your integrations (like Shopify, WooCommerce, Klaviyo, Google Ads, or Facebook Ads)
- Import your data (both current and historic)
- Instantly view your six prebuilt dashboards full of multiple reports, built from the ground up to be high-impact for e-commerce stores.
With SegMetrics Essentials for Ecommerce, it’s that easy to get actionable insights into your store’s marketing, advertising, and customers.
Ready to get started with SegMetrics Essentials?
As a special bonus for Common Thread Collective readers, you can get 30% off of your first 3-months of SegMetrics Essentials when you use the sign up links on this page.
You’ll get a 14-day free trial of SegMetrics’s marketing analysis and insights for your ecommerce business, plus 30% off for the first 3-months.
Click here to get started today with SegMetrics Essentials today (and save 30%).
Or book a demo call and walk through SegMetrics with one of our marketing optimization experts.
Would you like to talk one-on-one with one of our marketing optimization experts and get your questions about SegMetrics answered?
When you book a SegMetrics demo call, you’ll meet with one of our marketing experts for an informative conversation about how SegMetrics can help you and your clients.
In your demo call, you’ll cover:
- How to use SegMetrics to track where your agency’s sales or your agency’s clients’ sales come from, down to the person.
- How to identify the customer segments making your clients the most money.
- How SegMetrics tracks visitors through their customer journey (and how our 7-D tracking and self-hosted pixel get you the most accurate insights into your visitor journeys).
- How SegMetrics works with you to help support your agency’s marketing efforts.
No hard-sell conversations, just information, a product demo, and answers to your questions about SegMetrics.
You can book your demo call here.
Or, click here to get started today with SegMetrics Essentials today. You’ll get a 14-day free trial of SegMetrics’s marketing analysis and insights for your ecommerce business, plus save 30% for your first 3 months.
SegMetrics deciphers the data so you don’t have to.
We built SegMetrics to be reliable, simple to set up, and easy to read. Because no matter the size or type of your business, success shouldn’t depend on wrestling some sense out of confusing or conflicting data. Get back to making clear-headed, informed decisions. We’ll handle the numbers.

We added SegMetrics to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds.
sales velocity
Track ROI Over Customer Lifetime
visitor journey tracking
Follow Every Step Your Leads Take
Trusted by 3,000+ Marketers and Agencies
Say Goodbye to Excel Exports
Calculating any of your important metrics in is tough. We mean really tough. And how confident are you that the numbers you’re getting are accurate?
And Hello to Smart Reporting
Take the guesswork out of your marketing. Accurately track the most important metrics related to your marketing campaigns and see how your marketing choices increase (or stall) your growth, with SegMetrics Smart Reporting. SegMetrics takes the guesswork out. Accurately track the number of contacts added to your account every day, week, month and year.
Real Lifetime Lead Values
Know the value of your leads based on who they are and what they do. No metric is more powerful than Lead Value for measuring the success of your marketing automation, traffic sources, webinars and more.
Powerful List Segmentation
Create reports and segments based on tags, campaign, lead source, and much more. It’s never been easier to see how many people take a certain action — like click an email link or opt in for a specific offer — and how those actions lead to revenue.
The Metrics that Matter
SegMetrics was built to power the biggest names in the industry . Get the metrics that actually matter to your business — instantly. And since we work with your existing data, you can start getting real value in as little as 5 minutes.
SegMetrics is your complete marketing analytics toolset in one package
The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you can improve your marketing.
Example Questions SegMetrics Can Answer



rolling reports
Quickly Identify Trends & Growth
Custom Dashboards
Create a Marketing Control Panel
Touchpoint filtering
Filter Leads by Every Action

“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”


“At Ontraport, we don’t usually promote many other systems... however, SegMetrics has really made a huge difference in our business.”


“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Join 3000+ happy marketers and advertising agencies

“I don’t care what people use, but think everyone should use something more than basic GA data.”


“What a great way to spend my holiday break! 🤓 SegMetrics’ book has a ton of actionable tips to improve, automate, use data, and optimize your marketing funnel. (Pg 35 has a killer campaign template!) Perfect timing as I set new goals to make me a better marketer!”


“Reality is a LOT messier than these seductively simple funnel diagrams! These days, we are spoiled for choice with some very cool tools doing attribution modeling. The ones I get asked about most often are Hyros, WickedReports, and SegMetrics.”


“SegMetrics is the best tool to track your ads performance”

““Start measuring your performance in a third-party tool (not the ad platform, like Google)... SegMetrics has a solid reputation.””


“The way you have helped us to keep figure which campaigns are having an impact on our revenue is something we were missing with the other tools we were using.”


“With SegMetrics we were able to reduce our cost per acquisition by over 90%”


“Set up another client on SegMetrics today. Love, love, love being able to break down subscriber values by all the zero-party survey data we're tracking! It's simple to create reports once you have survey data attached to subscribers.”

““One thing SegMetrics has which caught my attention right away is that it tells you the average time it takes for someone to buy, and it tracks their every move beforehand.””


“Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track and measure your marketing success.”

“Check out SegMetrics.”

“I recommend SegMetrics. I love that you can slice and dice everything and add it to a custom report. You can also segment by Tag as well as when that Tag was applied.”

“Signed up a few weeks ago. Data is rolling in and it’s a game changer. Probably going to save $10k/month instantly.”


“SegMetrics is GOOD.”


“Using Segmetrics with some of our clients has been eye opening (for us and them). So nice to have the real data to work from.”

“We integrate with SegMetrics now for those who want more advanced data. Team there is boss.”


“Tracking on ad platforms is toast. Now you need a 3rd party solution, like SegMetrics. That’s the only way to get attribution you can trust. Especially if you’re marketing a high-ticket offer w/ a longer sales cycle.”


“My favorite tool for marketing analytics/BI is SegMetrics, hands down. The software is built with the infoproduct industry in mind. And the founder, Keith Perhac, knows his stuff.”

“Our team in Seven Mile uses SegMetrics extensively with our clients. We’ve got about 40 or 50 clients at any given time. We know SegMetrics well, and we know that every agency is trying to accomplish the same thing, which is make more sales.”
Get Started in Less than 5 Minutes
Find your most profitable lead sources, scale what works and kill what doesn’t. Its easy to bet on the winners when you know who they are








