Half of your ecommerce marketing is wasted.
Do you know which half?
If you’re running ads to your online store — be it Shopify, WooCommerce, or another platform — odds are that you’re focused on increasing your return on ad spend ASAP.
But what happens after someone makes a purchase from your store?
Generally, they’re mixed into the “customers” pile, where they join all your other customers who came in from… who knows where.
And this creates a huge missed opportunity for your store.
You already know that clicks from different campaigns convert to purchases at different rates. That’s one of the key metrics people consider when optimizing their ads and ad spend.
In the same way, customers from different campaigns become repeat buyers at different rates, which means that your actual return on ad spend could be 2x, 5x, or even 10x times higher than you think.
Lifetime value is crucial, as repeat buyers are the lifeblood of any e-commerce store, but this metric can’t be seen in Facebook or Google’s attribution.
Which means that when you turn off the ‘underperforming’ ad campaign with a low ROAS, you could be turning off ads that would have been worth thousands of dollars for your store.
And that’s where SegMetrics Essentials for Ecommerce comes in.
Trusted by 3,000+ Digital Marketers
SegMetrics lets you track the total lifetime value of your visitors, contacts, and customers through multiple purchases, offline purchases, and more, all the way back to the ad they clicked on.
This lets you find the ads that bring in loyal customers, so you can stop pouring money into campaigns that only attract one-time buyers.
And our new SegMetrics Essentials, is designed from the ground up for ecommerce stores. Here’s how easy it is for you to get started:
- Connect your integrations (like Shopify, WooCommerce, Klaviyo, Google Ads, or Facebook Ads)
- Import your data (both current and historic)
- Instantly view your six prebuilt dashboards full of multiple reports, built from the ground up to be high-impact for e-commerce stores.
With SegMetrics Essentials for Ecommerce, it’s that easy to get actionable insights into your store’s marketing, advertising, and customers.