Welcome From Common Thread Collective!

Ready to Stop Wasting Your AdSpend?

Ecommerce Merchants and Marketers: Go beyond the first click to unlock your long-term ROAS. Get started with a FREE 14-day free trial of SegMetrics.

Plus, as an exclusive discount for Common Thread Collective readers, enjoy a 30% discount on SegMetrics Essentials for your first 3 months when you use the special links on this page!

SegMetrics: built for marketers.

Claim Your 30% Discount

Half of your ecommerce marketing is wasted.
Do you know which half?

If you’re running ads to your online store — be it Shopify, WooCommerce, or another platform — odds are that you’re focused on increasing your return on ad spend ASAP.

But what happens after someone makes a purchase from your store?

Generally, they’re mixed into the “customers” pile, where they join all your other customers who came in from… who knows where.

And this creates a huge missed opportunity for your store.

You already know that clicks from different campaigns convert to purchases at different rates. That’s one of the key metrics people consider when optimizing their ads and ad spend.

In the same way, customers from different campaigns become repeat buyers at different rates, which means that your actual return on ad spend could be 2x, 5x, or even 10x times higher than you think.

Lifetime value is crucial, as repeat buyers are the lifeblood of any e-commerce store, but this metric can’t be seen in Facebook or Google’s attribution.

Which means that when you turn off the ‘underperforming’ ad campaign with a low ROAS, you could be turning off ads that would have been worth thousands of dollars for your store.

And that’s where SegMetrics Essentials for Ecommerce comes in.

Trusted by 3,000+ Digital Marketers

SegMetrics lets you track the total lifetime value of your visitors, contacts, and customers through multiple purchases, offline purchases, and more, all the way back to the ad they clicked on.

This lets you find the ads that bring in loyal customers, so you can stop pouring money into campaigns that only attract one-time buyers.

And our new SegMetrics Essentials, is designed from the ground up for ecommerce stores. Here’s how easy it is for you to get started:

  1. Connect your integrations (like Shopify, WooCommerce, Klaviyo, Google Ads, or Facebook Ads)
  2. Import your data (both current and historic)
  3. Instantly view your six prebuilt dashboards full of multiple reports, built from the ground up to be high-impact for e-commerce stores.

With SegMetrics Essentials for Ecommerce, it’s that easy to get actionable insights into your store’s marketing, advertising, and customers.


Ready to get started with SegMetrics Essentials?

As a special bonus for Common Thread Collective readers, you can get 30% off of your first 3-months of SegMetrics Essentials when you use the sign up links on this page.

You’ll get a 14-day free trial of SegMetrics’s marketing analysis and insights for your ecommerce business, plus 30% off for the first 3-months.

Click here to get started today with SegMetrics Essentials today (and save 30%). 


Or book a demo call and walk through SegMetrics with one of our marketing optimization experts.

Would you like to talk one-on-one with one of our marketing optimization experts and get your questions about SegMetrics answered?

When you book a SegMetrics demo call, you’ll meet with one of our marketing experts for an informative conversation about how SegMetrics can help you and your clients.

In your demo call, you’ll cover:

  • How to use SegMetrics to track where your agency’s sales or your agency’s clients’ sales come from, down to the person.
  • How to identify the customer segments making your clients the most money.
  • How SegMetrics tracks visitors through their customer journey (and how our 7-D tracking and self-hosted pixel get you the most accurate insights into your visitor journeys).
  • How SegMetrics works with you to help support your agency’s marketing efforts.

No hard-sell conversations, just information, a product demo, and answers to your questions about SegMetrics.

You can book your demo call here.

Or, click here to get started today with SegMetrics Essentials today. You’ll get a 14-day free trial of SegMetrics’s marketing analysis and insights for your ecommerce business, plus save 30% for your first 3 months.

SegMetrics deciphers the data so you don’t have to.

We built SegMetrics to be reliable, simple to set up, and easy to read. Because no matter the size or type of your business, success shouldn’t depend on wrestling some sense out of confusing or conflicting data. Get back to making clear-headed, informed decisions. We’ll handle the numbers.

We added SegMetrics to see if it could find answers to questions a client's had for over a year and that couldn't be put off any longer. It could, and did so within about 30 seconds
Michelle Warner — Strategy Consultant

Lead Insights

See Why Leads Become Customers

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Sales Velocity

Track ROI Over Customer Lifetime

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Visitor Journey Tracking

Follow Every Step Your Leads Take

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Trusted by 3,000+ Digital Marketers

Say Goodbye to Excel Exports

Calculating any of your important metrics in is tough.

We mean really tough.

And how confident are you that the numbers you're getting are accurate?

And Hello to Smart Reporting

Take the guesswork out of your marketing. Accurately track the most important metrics related to your marketing campaigns and see how your marketing choices increase (or stall) your growth, with SegMetrics Smart Reporting. SegMetrics takes the guesswork out. Accurately track the number of contacts added to your account every day, week, month and year.

Real Lifetime Lead Values

Know the value of your leads based on who they are and what they do.

No metric is more powerful than Lead Value for measuring the success of your marketing automation, traffic sources, webinars and more.

Powerful List Segmentation

Create reports and segments based on tags, campaign, lead source, and much more. It's never been easier to see how many people take a certain action — like click an email link or opt in for a specific offer — and how those actions lead to revenue.

The Metrics that Matter

SegMetrics was built to power the biggest names in the industry. Get the metrics that actually matter to your business — instantly.

And since we work with your existing data, you can start getting real value in as little as 5 minutes.

SegMetrics is your complete
marketing analytics toolset in one package

The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you can improve your marketing.

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Rolling Reports

Quickly Identify Trends & Growth

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Custom Dashboards

Create a Marketing Control Panel

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Touchpoint Filtering

Filter Leads by Every Action

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Get Started in Less than 5 Minutes

Find your most profitable lead sources, scale what works and kill what doesn’t.

Start Your 14-Day Free Trial

Its easy to bet on the winners when you know who they are