Insights, revenue attribution and customer journey metrics.
Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.
Maropost makes powerful, easy-to-use, enterprise-grade software solutions to help you scale your sales and marketing while staying lean.
However, opening an email is just one step in a customer’s journey. SegMetrics joins your nurture sequence to the rest of your funnel, including the ads that brought in your most profitable leads. Understand your entire customer journey, by connecting lead sources to purchases they make weeks, months or years later.
Using SegMetrics as your Maropost reporting tool lets you truly optimize your funnel. You will be able to identify the customer segments that perform best through your email sequences, not just which sources generated the best leads.
When you get started with Maropost and SegMetrics you can see the revenue of every group of leads through every sequence.
Know the value of your leads based on who they are and what they do.
No metric is more
powerful than Lead Value for measuring the success of your marketing automation, traffic
sources, webinars and more.
Create reports and segments based on tags, campaign, lead source, and much more.
It's never been easier to see how many people take a certain action — like click an email
link or opt in for a specific offer — and how those actions lead to revenue.
SegMetrics was built to power the biggest names in the industry.
Get the metrics that actually matter to your business — instantly.
And since we work with your existing data, you can start getting real value in as little
as 5 minutes.
We built SegMetrics to be reliable, simple to set up, and easy to read. Because no matter the size
or type of your business, success shouldn’t depend on wrestling some sense out of confusing or
conflicting data. Get back to making clear-headed, informed decisions. We’ll handle the numbers.
We added SegMetrics to see if it could find answers to questions a client's had
for over a year and that couldn't be put off any longer. It could, and did so within about 30 seconds — Michelle Warner — Strategy Consultant
Calculating any of your important metrics in Maropost is tough. We mean really tough. And how confident are you that the numbers you're getting are accurate?
Take the guesswork out of your marketing. Accurately track the most important metrics related to
your marketing campaigns and see how your marketing choices increase (or stall) your growth,
with SegMetrics Smart Reporting.
SegMetrics takes the guesswork out. Accurately track the number of contacts added to
your Maropost account every day, week, month and year.
The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you
the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you
can improve your marketing.
Find your most profitable lead sources, scale what works and kill what doesn’t.
Its easy to bet on the winners when you know who they are
In our CRM, reports that should be available with a few clicks just aren’t there.
SegMetrics changed that for us. Now we can see exactly which leads are most profitable and where our biggest opportunities lie. SegMetrics is like your marketing crystal ball.