Attribute revenue, not clicks
See the money each campaign actually produced, not the traffic it sent.
Accurate Bento Analytics
Integrate Bento with SegMetrics and unlock insights, revenue attribution and customer journey metrics. Get a handle on the KPIs that matter most for your marketing funnels. SegMetrics: built by marketers, for marketers.
How SegMetrics works
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

See the money each campaign actually produced, not the traffic it sent.
Tie revenue to individual emails and sequences instead of opens and clicks.
Filter by any action or attribute to see which groups convert and which stall.
Track what a customer is worth across every repeat purchase, upgrade and renewal.
Bento is an email marketing and automation platform for startups that focuses on super-targeted email, SMS and conversational marketing campaigns.
The inbuilt analytics help you understand your automations, but more details is needed to fully optimize your all of your marketing for revenue.
Using SegMetrics with Bento reporting tool gives you cross-platform, single source of truth for your marketing data and insights. You can see exactly what channels, campaign, ads, segments, products, and more are driving your revenue – and which are wasting your time and money.
All it takes is a few clicks to integrate Bento with SegMetrics. You’ll then see where every dollar of revenue originated.
Don’t have Bento yet? Get Bento. Or go to your Bento login.
Need help? Ask questions in our in-app support.
Trusted by 3,000+ Marketers and Agencies










“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”


“At Ontraport, we don’t usually promote many other systems... however, SegMetrics has really made a huge difference in our business.”


“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
SegMetrics Optimizes
Do your emails build trust and drive sales—or push prospects away? Without full funnel data, you’re emailing in the dark.
With SegMetrics you can:

DIAGNOSTIC SEGMENTATION
SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.
Any action or attribute you track in your CRM, SegMetrics can filter your people based on it — and show you the impact it has on your bottom line.

GROW AVERAGE ORDER VALUE
Your funnel is more than a single sale. Increase revenue with upsells and cross-sells. Discover which offers drive the biggest AOV for each segment, and double down on what’s working.
SegMetrics shows you lifetime value by offer and cohort. See how one-time deals become long-term revenue. Maximize each purchase, from first click to final upsell.

Everything SegMetrics reads from your Bento account, and how the connection is made.
Native integration
A direct, first-party connection — authorise once and data flows automatically.
Standard
Full data sync with historical import and revenue attribution.
Email Marketing
Combine your Bento data with all the tools you love, and get smarter insights instantly with 130+ integrations.
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